Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

137 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Hitwise

Melbourne, Victoria, Australia

4.0 5 reviews

LeadGen CRM

Victoria, Australia

Techyy provides businesses with performance-driven digital marketing, web development and it support to drive business success.

4.0 1 reviews

TractionNext

Sydney, New South Wales, Australia

Tractionnext are experts in acquisition and engagement, helping businesses of all sizes streamline marketing campaigns with…

4.0 1 reviews

Twitonomy

Sydney, Australia

Twitonomy.com is a Twitter analytics app helping you get the most out of Twitter: get in-depth stats on any Twitter users…

4.0 12 reviews

Isentia Mediaportal

Sydney, New South Wales, Australia

For over 40 years, isentia has been asia-pacific's most trusted name in media intelligence. Today, we deliver monitoring across…

3.9 10 reviews

Dashcord

Melbourne, Victoria, Australia

Dashcord is a native marketing automation and event management solution for Salesforce customers. We make it easier to scale…

3.8 3 reviews

SMAudience

Melbourne, Victoria, Australia

Smaudience provides unparalleled competitive intelligence for social media as well as the information you need to make all your…

3.8 10 reviews

SMS Broadcast

Melbourne, Victoria, Australia

Sms broadcast lets businesses send bulk sms online in an easy and cost-effective way. Youll only pay for the text messages you…

3.8 2 reviews

Glasshat

Sydney, New South Wales, Australia

Glasshat takes the guesswork out of growing a business online by helping businesses effortlessly create and put into action…

3.7 3 reviews

Dialogix

Valley, Queensland, Australia

Dialogix is an australian social media monitoring tool that shows you what is being said about your brand, industry and…

3.5 1 reviews

ePrint MIS

Hornsby, New South Wales, Australia

Hexicom software provides cloud software management information systems (mis) and online web2print ordering solutions for the…

3.5 1 reviews

Phlanx.com

Sydney, New South Wales, Australia

Phlanx.com is an online platform which connects business owners and PR professionals to marketing opportunities. Our platform…

3.5 1 reviews

Inboundio

Brisbane, Queensland, Australia

Inboundio is the world’s simplest digital marketing platform targeted towards individuals and small businesses looking to…

3.3 3 reviews

Qnary

Sydney, New South Wales, Australia

Qnary is an award-winning social media executive reputation management and talent branding solution. Our mission is to empower…

3.3 3 reviews

Engag3d

Brisbane, Queensland, Australia

Engag3d is an autonomous marketing platform that does the work, so you don’t have to. Engag3d smartskills set things up for you…

3.0 1 reviews

WebinarNinja

Sydney, New South Wales, Australia

Webinarninja is popularly rated as the best webinar software for coaches, trainers, consultants, and businesses. It helps you use…

2.9 37 reviews Freemium

SMS Central

Abbotsford, Victoria, Australia

At sms central we take reliability, customer support and simplicity super seriously. That's why after 10 years we continue to…

2.5 1 reviews

ZetaBoards

Logan, Queensland, Australia

Server information Level cap:80 No exping instant lvl 80 Silver bars from worms +8/+1 max - farming will be light to medium, its…

2.0 1 reviews

4me.video

Sydney, New South Wales, Australia

It’s 4me, not you! A diy platform to create, launch, and measure dynamic personalised interactive video (dpiv). Not just for big…

Unrated

AdServe

Sydney Streets, New South Wales, Australia

Adserve is an end-to-end digital signage platform. Adserve integrates the offline world with the online world by synchronizing…

Unrated

Advisr.me

Sydney, Australia

Customers are looking to find solutions and connect with agents online. Agents are too often left to navigate their own…

Unrated

ARIXE

Melbourne City, Victoria, Australia

Video wall, digital signage and streaming encode/ decode solutions. Panotek is the “go to” specialist for digital canvas…

Unrated

Blunt Agency

Bendigo, Victoria, Australia

Building remarkable brands through strategic brand ecosystems. Blunt agency build strategic brand ecosystems for growing…

Unrated

Brandollo

Melbourne, Victoria, Australia

Brandollo is a B2B SaaS company that makes it easy for teams to share knowledge in an actionable way. We do this through our 2…

Unrated
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Showing 72 of 137 — 65 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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