Bouncer is a company that provides powerful and affordable email list verification and email validation. Simple app and…
4.8
153 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Limecall efficiently turns potential customers into qualified sales calls. Your website visitors are hesitating, leaving every…
4.8
6 reviews
Subscription
Optimonk is a professional popup builder that enables digital marketers to create high-converting popup campaigns in minutes. It…
4.8
126 reviews
Freemium
Create beautiful and engaging webinars in less than 60 seconds with univid. A webinar platform that is focused on ease-of-use and…
4.8
20 reviews
Freemium
Uxtweak is the user research platform helping teams effortlessly recruit and manage participants, conduct studies, analyze data…
4.8
27 reviews
Quote-based
Make LinkedIn your #1 acquisition channel
4.8
140 reviews
Hoqu affiliate marketing platform (business version) The business version integrates advertisers, networks and affiliates into a…
4.7
6 reviews
Subscription
Lucidya is an AI-native platform for customer experience (cx) intelligence that manages entire customer lifecycles autonomously…
4.7
93 reviews
Per user
Offer18 is an “award winning” performance marketing solution for affiliate networks, advertisers, and agencies with professional…
4.7
27 reviews
Subscription
Radaar is a best-in-class platform to help social media marketers streamline their workflows and save some time.
4.7
172 reviews
Allevents is the world’s most comprehensive event discovery and ticketing platform, helping people explore everything happening…
4.6
111 reviews
Subscription
Spend less time crunching numbers and more time growing your business. We believe everyone should be able to deliver a…
4.6
75 reviews
Subscription
We help companies unlock the power of their products. ⚡ • join the team: http://amplitude.com/careers • join the community…
4.5
1914 reviews
Freemium
Morningscore is a complete SEO & geo platform built to make search optimization simple, measurable, and engaging. We combine…
4.5
26 reviews
Post affiliate pro is the leading affiliate software, trusted by more than 27,000 companies worldwide. Post affiliate pro lets…
4.5
129 reviews
Usage-based
Techjockey.com is the world's first online software-store that helps you compare and choose the right software for your needs. We…
4.5
1 reviews
Technology counter is an online software recommendation platform. We help businesses, professional and organisations find the…
4.5
1 reviews
Scotwork ist der weltweite spezialist rund um das thema verhandeln. Neben firmeninternen und offenen seminaren, die wir in 120…
4.3
179 reviews
Subscription
Outfunnel makes it incredibly easy to unify your sales and marketing data. This way, you can use any combination of sales and…
4.3
4 reviews
Freemium
Recurpost is a powerful social media management tool that simplifies scheduling, automates posting, and maximizes engagement…
4.3
20 reviews
Easy to use, powerful and affordable email marketing application. Sender allows you manage your contact lists, create your…
4.3
33 reviews
Usage-based
Founded in 2007, matomo is the leading open-source web analytics platform, designed to put privacy and data ownership back in the…
4.2
87 reviews
Freemium
Oneup allows you to schedule and automate posts on social media and Google my business.
4.2
20 reviews
We are an innovative Austin-based communications-as-a-service company that builds technology to power scalable, personalized…
4.2
3 reviews
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Showing 24 of 31 — 7 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.