Frizbit is a marketing tool that helps digital marketeers increase web traffic and revenue by combining web push notification (or…
5.0
14 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.
5.0
9 reviews
Subscription
Momencio revolutionizes the way professionals manage and execute events. It’s a powerful tool designed to empower you with…
5.0
2 reviews
Ternair is a martech company delivering data-driven 1-1 marketing automation solutions and services for midsize and enterprise…
5.0
1 reviews
Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as miele, beşiktaş…
4.8
11 reviews
Voyado is the agentic cx suite for retail. We help retailers of all sizes to create exceptional experiences-from first click to…
4.8
15 reviews
Usage-based
Since 1999, firedrum has provided powerful email marketing solutions for businesses & organizations of any size, from…
4.7
17 reviews
Subscription
Ongage was founded in 2011 by a team of entrepreneurial professionals passionate about email marketing. Today, it fuels the…
4.7
65 reviews
E-goi is a pioneering omnichannel marketing automation company, headquartered in matosinhos, portugal. For 20 years, we have…
4.5
5 reviews
Marketing automation shouldn't be complicated. We believe it should be a powerful, intuitive partner that helps you build real…
4.5
1 reviews
Quote-based
Leadfox™ is an all-in-one marketing software. It has been carefully developed to meet the specific needs of web agencies and…
4.5
15 reviews
Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…
4.5
173 reviews
Subscription
Robly is a fast-growing remote start-up. At robly, our ultimate goal is to use automation to help small businesses market…
4.5
909 reviews
Subscription
Flexmail is het meest toonaangevende e-mailmarketing platform in belgië. Wij bouwen elke dag aan innovatieve software die onze…
4.4
14 reviews
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like…
4.4
319 reviews
Easy to use, powerful and affordable email marketing application. Sender allows you manage your contact lists, create your…
4.3
33 reviews
Usage-based
The Salesforce native attribution modeling and funnel measurement solution for marketing operations. Great stories start with…
4.0
134 reviews
Build your customer loyalty program with just a few clicks with spread! It’s simple: you qualify your website traffic so that you…
4.0
1 reviews
Xmpie’s personalization platform has been transforming communications across the globe for over twenty years. We’re helping…
4.0
12 reviews
Fullthrottle.AI® is the adtech easy button. Our platform combines AI-powered identity resolution, omnichannel campaign…
Unrated
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.