For over 25 years, thousands of the world’s leading brands have relied on validity solutions to achieve end-to-end marketing…
4.2
181 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Leadmine is powerful lead generation software for any type of business. You can search for business leads from over 200 million…
4.2
40 reviews
If you want excellent email deliverability, our services are highly dependable. Reach out to us for bounce checker and hunter…
4.2
9 reviews
Usage-based
Modern email delivery for developer and product teams in growing digital companies. Mailtrap is a bootstrapped team that's been…
4.2
10 reviews
Usage-based
Founded in 2007, matomo is the leading open-source web analytics platform, designed to put privacy and data ownership back in the…
4.2
87 reviews
Freemium
We believe happy customers make the best marketers. That’s why we built okendo - the customer marketing platform that creates…
4.2
10 reviews
Subscription
Oneup allows you to schedule and automate posts on social media and Google my business.
4.2
20 reviews
Planning pod is an online software platform built to simplify how professionals and organizations manage events and venues. It…
4.2
17 reviews
Qoruz is an enterprise-grade creator collaboration platform. Qoruz makes it easy for brands to collaborate with the right…
4.2
10 reviews
Transfer, sync & move your music library Discover the easiest way to move your liked songs, favorite playlists and albums…
4.2
6 reviews
Freemium
We are an innovative Austin-based communications-as-a-service company that builds technology to power scalable, personalized…
4.2
3 reviews
Vaizle's AI meta ads agent helps marketers analyze Facebook & Instagram ads effortlessly - no dashboards, no spreadsheets, no…
4.2
34 reviews
Subscription
Most marketing attribution tools tell you which clicks converted. Wicked reports tells you where your new customers actually came…
4.2
27 reviews
The only social media tool you'll ever need. Manage, analyze, engage, publish, and research - all in one place. No juggling, no…
4.1
20 reviews
Freemium
We're not your average ad tracking platform - we're here to improve your digital marketing and paid ads efforts. With redtrack…
4.1
14 reviews
Per user
Peta deutschland e. V. Ist eine deutsche tierschutzorganisation, die sich für die rechte aller tiere einsetzt. Unser ziel ist es…
4.1
45 reviews
We believe that sustainable growth is possible for every commerce business. By providing easy-to-use loyalty programs that help…
4.1
14 reviews
Freemium
Forcepoint simplifies security for global businesses and governments. The company’s data security everywhere architecture makes…
4.0
2 reviews
The Salesforce native attribution modeling and funnel measurement solution for marketing operations. Great stories start with…
4.0
134 reviews
Effortless client reporting for marketing agencies - connect to 50+ data sources, automate reports, and leverage oviond AI to…
4.0
8 reviews
Freemium
Perx technologies is the behavioural loyalty platform purpose-built for the bfsi industry. Where legacy loyalty systems reward…
4.0
3 reviews
Turn your biggest fans into one of your best acquisition channels! With referral rock, you can build automated customer referral…
4.0
4 reviews
Usage-based
Register. Charge. Manage. Regpack is the all-in-one registration and payment platform that helps programs thrive. We empower you…
4.0
70 reviews
Subscription
Smtp provider put ltd was founded in 2012 by an internet marketing company. It is one of leading service provider in the email…
4.0
1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.