Zoomsphere is the ultimate social media management tool for effective teamwork. Plan, schedule, analyze, and collaborate on your…
4.5
11 reviews
Subscription
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Flexmail is het meest toonaangevende e-mailmarketing platform in belgië. Wij bouwen elke dag aan innovatieve software die onze…
4.4
14 reviews
At guidebook, we believe that great events and experiences are built on seamless communication and engagement. Our easy-to-use…
4.4
133 reviews
Subscription
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like…
4.4
319 reviews
Popupsmart is a technology company that builds economic & powerful infrastructure for online marketers. It provides a conversion…
4.4
16 reviews
Powr is a leading suite of affordable, easy-to-use, customizable website apps designed to help businesses of all sizes grow…
4.4
73 reviews
Subscription
Want to grow your business? Referral factory is the easiest way to do that. Sign up, build a referral program, and ask your…
4.4
15 reviews
Freemium
Reportgarden is a digital marketing reporting tool that allows a comprehensive performance analysis by providing a consolidated…
4.4
26 reviews
Freemium
Monitor all important SEO metrics for dozens of sites in one dashboard. Without any additional fees for invited users and data…
4.4
23 reviews
Subscription
Collaborative customer experience platform. It's one place for your cx assets and processes. From ideation to delivery. Engage…
4.4
15 reviews
Per user
We specialize in consent-based, person-level identification of website visitors, including first name, last name, email, and 37…
4.4
23 reviews
Subscription
Foxmetrics is uniquely designed to meet the analytics needs of the world's most demanding businesses and deliver an accurate…
4.3
25 reviews
Scotwork ist der weltweite spezialist rund um das thema verhandeln. Neben firmeninternen und offenen seminaren, die wir in 120…
4.3
179 reviews
Subscription
Majestic-12 ltd trades as majestic SEO to provide competitor backlinks intelligence to SEO specialists. We believe we are the…
4.3
67 reviews
Subscription
We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an…
4.3
53 reviews
Outfunnel makes it incredibly easy to unify your sales and marketing data. This way, you can use any combination of sales and…
4.3
4 reviews
Freemium
Recurpost is a powerful social media management tool that simplifies scheduling, automates posting, and maximizes engagement…
4.3
20 reviews
Easy to use, powerful and affordable email marketing application. Sender allows you manage your contact lists, create your…
4.3
33 reviews
Usage-based
We believe SEO doesn't have to be mysterious. We want to make Google rankings transparent and easy to understand. That's why we…
4.3
16 reviews
Usage-based
Tapclicks, inc. Is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated…
4.3
308 reviews
Subscription
Traackr is the creator marketing intelligence platform for the world’s leading brands. Built for global enterprise complexity…
4.3
122 reviews
Quote-based
As a pioneer in broadcast, podcast, and online video intelligence, tveyes partners with organizations to uncover and act on the…
4.3
927 reviews
Uxarmy is the user research platform helping you to create exceptional customer experiences no matter what stage your product or…
4.3
5 reviews
Usage-based
Webex is a leading provider of cloud-based collaboration solutions which includes video meetings, calling, messaging, events…
4.3
134 reviews
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Showing 144 of 224 — 80 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.