Sub-Category

Loyalty Management Software

Software for building and running customer loyalty and rewards programs — points, tiers, cashback and gift cards — to increase repeat purchase and retention.

33 businesses

99minds

New York, New York, United States

We built an easy-to-use, plug-&-play, cost-effective loyalty & promotions platform that allows a marketer to create campaigns to…

5.0 4 reviews

Loyalty+

Minneapolis, Minnesota, United States

We lead the way with intelligent digital services and technology driven solutions to help businesses drive profitable consumer…

5.0 1 reviews

MAXMA

Amstardam, Noord-Holland, Netherlands

Maxma is a cloud-based loyalty and marketing platform for retail. We help retailers around the world better engage with their…

5.0 1 reviews

Reward-it

Northampton, England, United Kingdom

Here at reward-it, we are dedicated to being your partner in retail success, no matter who you are. With our gift card systems…

5.0 1 reviews

Thanx

San Francisco, California, United States

Thanx is the leading loyalty and guest engagement platform built for restaurants. We help restaurant brands drive profitable…

5.0 2 reviews

AiTrillion

Claymont, Delaware, United States

Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…

4.9 65 reviews

Piggy

Maarssen, Lithuania

Piggy is your market leader for custom loyalty software. We roll out on-brand, specialized loyalty programs that are built around…

4.9 5 reviews

Froogal - Customer Loyalty & Engagement

Plano, Texas, United States

Froogal is the #1 customer loyalty & engagement platform empowering brands worldwide to turn every customer into a brand advocate…

4.8 3 reviews

Incentivesmart

Up, England, United Kingdom

At incentivesmart, we help businesses grow by putting people first. Because when employee engagement is high and customer loyalty…

4.7 10 reviews Subscription

Tada

South Jakarta Jakarta, Indonesia

We are a game-changing indonesian SaaS company revolutionizing the loyalty and rewards industry on a global scale. Our b2b2c…

4.6 58 reviews

Talon.One

Berlin, Berlin, Germany

Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…

4.6 19 reviews

Kobie Loyalty Cloud

St. Petersburg, Florida, United States

Kobie is a global, market-leading, end-to-end loyalty solutions provider for the world’s most successful brands. With…

4.5 3 reviews

Sloyalty

Kowloon, Hong Kong

S loyalty is a funded and growing startup building next generation global ecommerce marketing and loyalty solutions. Our products…

4.5 1 reviews

Switchfly

Denver, Colorado, United States

The current experience of booking, managing, and delivering travel just doesn’t fly. That’s why organizations and their people…

4.5 1 reviews

Talkable

San Francisco, California, United States

Talkable is the leading referral marketing and customer loyalty platform for ecommerce, powering referral and loyalty programs…

4.5 29 reviews

Voucherify

Katowice, Silesia, Poland

Voucherify is the incentive optimization engine for modern growth teams. Instead of static, generic promotions, it enables…

4.5 4 reviews

Fielo

Minneapolis, Minnesota, United States

Fielo enables organizations of all sizes to transform their incentive and loyalty programs into a powerful competitive advantage…

4.4 7 reviews

Marsello

Wellington, Wellington, New Zealand

We're marsello - the loyalty and marketing platform for omnichannel brands. Our purpose is simple: we help brands grow their…

4.4 31 reviews

Open Loyalty

Wrocław, Lower Silesia, Poland

Open loyalty is API-first loyalty engine for introducing powerful loyalty and gamification mechanics faster than developing them…

4.4 4 reviews

ebbo

Rocky Hill, Connecticut, United States

Ebbo is an all-in-one loyalty company that has helped leading brands build unforgettable customer experiences for over two…

4.3 2 reviews

LoyaltyLion

London, England, United Kingdom

At loyaltylion, we help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience - not…

4.3 72 reviews

Paytronix

Newton, Massachusetts, United States

Paytronix, an access group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our…

4.3 2 reviews

Annex Cloud

Mclean, Virginia, United States

Annex cloud empowers brands to launch, scale, and optimize loyalty programs that drive measurable business results. Our loyalty…

4.2 37 reviews

Clutch

Ambler, Pennsylvania, United States

Clutch is a behavioral operating platform built for high-frequency commerce. Most platforms are built to observe. Clutch is built…

4.2 16 reviews
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Showing 24 of 33 — 9 more to see.

These vendors build the engine that sits behind a loyalty programme: the rules for earning and redeeming points, tiers or cashback, the customer-facing wallet or app, and the connections into your point-of-sale, ecommerce platform or CRM that make a reward actually appear at checkout. Hire one and what changes is that repeat purchase behaviour becomes something you can design and measure rather than hope for — a customer's history of spend, visits or referrals now triggers specific offers, tier upgrades or gift-card credits automatically, instead of relying on a punch card, a coupon code, or a marketing team manually pulling lists.

Companies end up looking for this when growth is being funded almost entirely by new customer acquisition while existing customers quietly churn or buy less over time, and nobody can say why. Often there's a loyalty scheme already in place but it's a stamped card, a spreadsheet, or a bolt-on discount code that isn't tied to any real customer record, so nobody can see who the valuable repeat customers are, which promotions actually drove a second purchase, or what redemption is costing in margin. The trigger is usually a specific pain: flat or declining repeat-purchase rate, a points liability nobody's tracking, or a new sales channel (a mobile app, a second store, a marketplace) that the current loyalty setup can't reach.

The products differ mainly in how much they assume about your programme design versus how much they let you build yourself. Some are API-first rules engines meant for teams who want to define their own points logic, campaigns and promotions across many channels; others ship a fairly complete, branded loyalty programme you configure rather than code, aimed at merchants who want something live in weeks. There's also a strong vertical split — platforms built specifically for restaurants and hospitality with deep POS integration and off-premise ordering support, versus ones built for ecommerce with native Shopify or BigCommerce apps and on-site widgets.

When comparing them, look hard at integration depth with the systems you already run (POS, ecommerce, CRM, email/SMS), the pricing model (flat SaaS fee versus per-member or per-transaction, which changes cost dramatically as you scale), how the reward types on offer match your business (points and tiers, straight cashback, paid membership, gift cards, referral), and how much reporting you get on programme ROI versus just enrolment numbers. Implementation effort varies a lot too — a rules-engine platform gives more control but needs real engineering time, while a packaged programme gets you live faster at the cost of flexibility later.

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