We're marsello - the loyalty and marketing platform for omnichannel brands. Our purpose is simple: we help brands grow their…
4.4
31 reviews
Sub-Category
Loyalty Management Software
Software for building and running customer loyalty and rewards programs — points, tiers, cashback and gift cards — to increase repeat purchase and retention.
Open loyalty is API-first loyalty engine for introducing powerful loyalty and gamification mechanics faster than developing them…
4.4
4 reviews
Dynamics inc., founded in 2007 by jeff mullen, designs and manufactures intelligent battery-powered payment devices and advanced…
4.3
2 reviews
Ebbo is an all-in-one loyalty company that has helped leading brands build unforgettable customer experiences for over two…
4.3
2 reviews
At loyaltylion, we help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience - not…
4.3
72 reviews
Paytronix, an access group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our…
4.3
2 reviews
Annex cloud empowers brands to launch, scale, and optimize loyalty programs that drive measurable business results. Our loyalty…
4.2
37 reviews
Clutch is a behavioral operating platform built for high-frequency commerce. Most platforms are built to observe. Clutch is built…
4.2
16 reviews
Giift is now xoxoday Gift management asia pte. Ltd. (giift) drives the largest and most progressive global loyalty marketplace -…
4.2
12 reviews
Tapmango is a powerful customer rewards and engagement platform that helps businesses grow by turning casual shoppers into repeat…
4.2
14 reviews
Attract, keep, connect and grow customer loyalty with kangaroo rewards' software solution. Empowering businesses everywhere to…
4.1
14 reviews
Perx technologies is the behavioural loyalty platform purpose-built for the bfsi industry. Where legacy loyalty systems reward…
4.0
3 reviews
Preferred patron loyalty, llc. Is a leading provider of customer engagement software and loyalty programs throughout the United…
4.0
4 reviews
Per user
Repeatrewards is a full service, omni-channel marketing provider focused on giving businesses of all sizes the tools need for…
4.0
1 reviews
Snipp is how brands drive actions, prove performance, and unlock insights across consumer and channel marketing strategies. Using…
4.0
6 reviews
4.0
1 reviews
Retail marketing automation with a.I. At its core Thirdshelf automatically analyzes retail transactional data to create a…
3.8
3 reviews
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3.7
12 reviews
Loopy loyalty is a free digital stamp card solution for businesses. Create digital stamp cards online, send push updates, and…
3.6
6 reviews
Retail hero is a developer of "retail management hero" - a point-of-sale, inventory management and customer loyalty software for…
3.0
1 reviews
We provide affordable and easy-to-use software solutions that help businesses of any size process loyalty rewards programs, gift…
2.5
2 reviews
Punchh, a par technology (nyse: par) brand, is the leading loyalty, offers, and engagement platform for restaurants, groceries…
1.9
7 reviews
These vendors build the engine that sits behind a loyalty programme: the rules for earning and redeeming points, tiers or cashback, the customer-facing wallet or app, and the connections into your point-of-sale, ecommerce platform or CRM that make a reward actually appear at checkout. Hire one and what changes is that repeat purchase behaviour becomes something you can design and measure rather than hope for — a customer's history of spend, visits or referrals now triggers specific offers, tier upgrades or gift-card credits automatically, instead of relying on a punch card, a coupon code, or a marketing team manually pulling lists.
Companies end up looking for this when growth is being funded almost entirely by new customer acquisition while existing customers quietly churn or buy less over time, and nobody can say why. Often there's a loyalty scheme already in place but it's a stamped card, a spreadsheet, or a bolt-on discount code that isn't tied to any real customer record, so nobody can see who the valuable repeat customers are, which promotions actually drove a second purchase, or what redemption is costing in margin. The trigger is usually a specific pain: flat or declining repeat-purchase rate, a points liability nobody's tracking, or a new sales channel (a mobile app, a second store, a marketplace) that the current loyalty setup can't reach.
The products differ mainly in how much they assume about your programme design versus how much they let you build yourself. Some are API-first rules engines meant for teams who want to define their own points logic, campaigns and promotions across many channels; others ship a fairly complete, branded loyalty programme you configure rather than code, aimed at merchants who want something live in weeks. There's also a strong vertical split — platforms built specifically for restaurants and hospitality with deep POS integration and off-premise ordering support, versus ones built for ecommerce with native Shopify or BigCommerce apps and on-site widgets.
When comparing them, look hard at integration depth with the systems you already run (POS, ecommerce, CRM, email/SMS), the pricing model (flat SaaS fee versus per-member or per-transaction, which changes cost dramatically as you scale), how the reward types on offer match your business (points and tiers, straight cashback, paid membership, gift cards, referral), and how much reporting you get on programme ROI versus just enrolment numbers. Implementation effort varies a lot too — a rules-engine platform gives more control but needs real engineering time, while a packaged programme gets you live faster at the cost of flexibility later.