Datalogix is now part of Oracle and provides marketing infrastructure for the data-driven era by connecting digital advertising…
4.3
3 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Distroscale offers an industry leading video-as-a-service platform, distrostream™, for creating, distributing, and monetizing…
4.3
3 reviews
Founded in 2009, engage:BDR is a leading cross-device video and display advertising solution provider. We were one of the first…
4.3
2 reviews
Engageya (engage your audience) offers a personalized & semantic recommendation platform empowering networks with a private label…
4.3
2 reviews
Ezoic is an award-winning technology platform that helps digital publishers maximize ad revenue and grow their audiences through…
4.3
9 reviews
Fliphound is changing that with an affordable, user friendly real-time bidding platform for buying ads on digital billboards. In…
4.3
Fullcontact is a real-time, privacy-safe identity resolution SaaS platform building trust between people and brands. We create…
4.3
98 reviews
Improving digital advertising and online privacy.
4.3
3 reviews
Marketing is either a growth engine or it's overhead. We design, build, and operate the growth engine - business consulting, data…
4.3
Optimize any Google adwords campaign with lxrguide, a game changing paid search recommendation engine. This revolutionary…
4.3
2 reviews
Our mission is to provide advertisers with the superior products they need to stay competitive in an increasingly complex…
4.3
11 reviews
Owneriq is the @inmarinc data and media plaform focused on leading the data market’s evolution towards transparency, relevancy…
4.3
13 reviews
Placements.io is the #1 omnichannel management platform for both sellers and buyers of digital advertising. Our adsalesos is the…
4.3
8 reviews
Publishers and advertisers deserve radical observability™ of the entire digital advertising supply chain. Our patent-pending…
4.3
10 reviews
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is…
4.3
15 reviews
Vistar media, a part of t-mobile advertising solutions, is the home of out-of-home (ooh). Out there, in the streets, ad space…
4.3
3 reviews
Whatrunswhere is the premiere media intelligence platform for desktop, mobile, and native display advertising. Since 2011, we've…
4.3
4 reviews
4.2
9 reviews
Hi, we're the ad network that proves great tech doesn't need to be "big tech". We focus on platform, not beliefs, so you have the…
4.2
14 reviews
4.2
3 reviews
Informatica (nyse: infa), a leader in AI-powered enterprise cloud data management, helps businesses unlock the full value of…
4.2
3 reviews
Quote-based
Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported…
4.2
6 reviews
Quartile, the world's largest retail media optimization platform, is a trusted partner for multichannel e-commerce success…
4.2
35 reviews
At signal, a transunion company, we aim to make the intersection between brands and consumers more human by enabling true…
4.2
16 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.