The world’s leading brands and retailers use crealytics as their digital marketing agency to drive profitable business growth. We…
5.0
1 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Up to 25% of your marketing budget is wasted on bots and invalid traffic. Fraud0 helps you to detect and mitigate bots in real…
4.8
16 reviews
Admetrics is mission control for e-commerce brands. Not just a single source of truth, but real-time profit control and precise…
4.5
1 reviews
Remintrex gmbh is the leading multichannel retargeting solution to optimize conversions and complement your online marketing…
4.5
1 reviews
Yoc is a technology company and develops software for the digital advertising market. With the help of our programmatic trading…
4.5
1 reviews
Adsquare powers marketers with geospatial data science to enhance their omnichannel campaign experience. We are an award-winning…
4.2
4 reviews
See.feel.hear.create We believe in the magic of video and audio. That's why we've been developing world-class software for…
4.1
18 reviews
Subscription
Madvertise media is part of the dutch technology and media group azerion and has been active on the European ad tech market since…
4.0
1 reviews
Sociomantic labs, a dunnhumby company, provides personalized display advertising solutions to reach people online, on mobile web…
3.8
2 reviews
Trademob was acquired in 2017 by the french advertising market leader adikteev (founded in November 2012 and backed by french vcs…
Unrated
Founded in 1992, omegasoftware has grown to be one of the key developer of solutions for the advertising industry with more than…
Unrated
We are an independent adtech company and have developed a holistic adserver solution for publishers, marketers, agencies and…
Unrated
Unrated
Our goal is to simplify paid online searches on amazon to deliver you the highest possible conversions on the lowest input…
Unrated
Subscription
Cepres is the first platform built for the age of digital transformation in private markets. Our investment data platform…
Unrated
We engineer solutions that make your business more powerful across the digital value chain-from bespoke software and cloud-native…
Unrated
Over the last few years, glispa joined the larger marketgroup company and is currently transitioning to become markettech. This…
Unrated
Die infonline gmbh entstand im August 2002 in bonn als ausgründung der informationsgemeinschaft zur feststellung der verbreitung…
Unrated
Quote-based
Unlock native advertising with joinative 🤖 automate - reporting - optimization - creative and landing page test 💡 discover -…
Unrated
Kayzen is a mobile demand-side platform (dsp) dedicated to democratizing programmatic advertising. We enable leading apps…
Unrated
Automating your paid social ad operations has never been easier. Kitchn.io makes it possible to manage multiple accounts to save…
Unrated
Lite ad server is an online advertising solution, that was designed to help marketers optimise their campaigns “in one click”…
Unrated
Mercury - the system of record for media. The media industry has been building on broken foundations for decades. Manual…
Unrated
Le choix des éditeurs voir tous les derniers articles voir tout les articles à lire voir tout les articles technologie plus…
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.