ownerIQ

4.3 13 reviews Boston, Massachusetts, United States 51-200 employees

About ownerIQ

Owneriq is the @inmarinc data and media plaform focused on leading the data market’s evolution towards transparency, relevancy and choice. Owneriq brings the most valuable consumer data to market- explicit shopping and purchasing data from retailers and brands- to power a new data economy: the second-party data marketplace. Second-party data is sourced transparently from the marketing partners a brand is already working with, or brands that share data with non-competitive brands in exchange for compensation. This new market provides better quality data inputs to power all marketing tactics, and enabling fundamentally new marketing tactics, such as enabling a brand’s retail partners to leverage the brand’s data to support sell-through. Voted best data management platform by digiday, owneriq directly ingests data on consumer engagement with a brand’s website, e-commerce transactions, off-line transactions and CRM data and enables that data to be shared with marketing partners within plat

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At a glance

Classification
HeadquartersBoston, Massachusetts, United States
Founded2007
Company size51-200
Revenue$50 - 100m
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Profile

Specialties: Data, Digital Advertising, Transparent Data Marketplace, Shopper Marketing, Behavioral Targeting, Second-Party Data, Data Marketplace, Martech, Adtech, Data Analytics, Coex Platform, Behavioral Targeting , And Coex Platform

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