Engage:BDR

About Engage:BDR

Founded in 2009, engage:BDR is a leading cross-device video and display advertising solution provider. We were one of the first publisher-direct online media companies to develop performance-focused solutions for display marketers, and have channeled that success into a full, omni-channel tech stack serving both publishers and advertisers. Known for our expert team and vast reach, WE have been ranked #1 across the entire display ad ecosystem by comscore, with 97% penetration of the United States, and have recently climbed through the top 20 video entities.
In 2014, WE began our pivot to move from 85% display ad revenues to 85% video revenues- a shift closely mirroring the growth in user consumption of the medium as well as marketer interest in IT. In 2015, WE achieved this goal. Today, engage:BDR offers premium, exclusive, and incremental video ad units and monetization solutions for media owners and direct, top-tier publishers. We have pioneered outstream ad formats with premium partners on both the publisher and advertiser side, with hundreds of publishers now monetizing their non-video content through the units. We auction an average of 5 bn daily video opportunities across our rtb ecosystem, first-impression marketplace, and are currently inviting advertiser-direct demand partners (dsps) to join via openrtb integrations.
Engage:BDR is very actively involved in the adtech and martech industries. We are contributing members of the private anti-malware and anti-fraud working groups, under the iab/tag umbrella, and spearheaded writing of the mission statement for the anti-fraud group. Additionally, WE produce and publish trade-focused and thought-leading content across most major publications in our space, with the aim of contributing best practices and learnings to help the industry continue to evolve and create sustainability. Engage:BDR is yearly third-party audited by bpa worldwide and certified against all relevant iab, 3ms, and qag standards.