Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

43 businesses

99minds

New York, New York, United States

We built an easy-to-use, plug-&-play, cost-effective loyalty & promotions platform that allows a marketer to create campaigns to…

5.0 4 reviews

Loyalty+

Minneapolis, Minnesota, United States

We lead the way with intelligent digital services and technology driven solutions to help businesses drive profitable consumer…

5.0 1 reviews

MAXMA

Amstardam, Noord-Holland, Netherlands

Maxma is a cloud-based loyalty and marketing platform for retail. We help retailers around the world better engage with their…

5.0 1 reviews

Retainful

Singapore

Why are you paying three bills for one job? Email from one vendor. Sms from another. Whatsapp from a third. Three logins. Three…

5.0 1 reviews

Reward-it

Northampton, England, United Kingdom

Here at reward-it, we are dedicated to being your partner in retail success, no matter who you are. With our gift card systems…

5.0 1 reviews

Thanx

San Francisco, California, United States

Thanx is the leading loyalty and guest engagement platform built for restaurants. We help restaurant brands drive profitable…

5.0 2 reviews

AiTrillion

Claymont, Delaware, United States

Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…

4.9 65 reviews

Piggy

Maarssen, Lithuania

Piggy is your market leader for custom loyalty software. We roll out on-brand, specialized loyalty programs that are built around…

4.9 5 reviews

Chirpify

Portland, Oregon, United States

A venture-backed marketing automation company used by global brands and millions of consumers, we were acquired by medical…

4.8 2 reviews

Extole

San Francisco, California, United States

Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation…

4.8 13 reviews

Froogal - Customer Loyalty & Engagement

Plano, Texas, United States

Froogal is the #1 customer loyalty & engagement platform empowering brands worldwide to turn every customer into a brand advocate…

4.8 3 reviews

Incentivesmart

Up, England, United Kingdom

At incentivesmart, we help businesses grow by putting people first. Because when employee engagement is high and customer loyalty…

4.7 10 reviews Subscription

Tada

South Jakarta Jakarta, Indonesia

We are a game-changing indonesian SaaS company revolutionizing the loyalty and rewards industry on a global scale. Our b2b2c…

4.6 58 reviews

Talon.One

Berlin, Berlin, Germany

Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…

4.6 19 reviews

Antavo

London, England, United Kingdom

Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle…

4.5 1 reviews

Kobie Loyalty Cloud

St. Petersburg, Florida, United States

Kobie is a global, market-leading, end-to-end loyalty solutions provider for the world’s most successful brands. With…

4.5 3 reviews

NextBee

Folsom

The nextbee engagement marketing platform helps businesses run successful referral and loyalty marketing campaigns every day…

4.5 11 reviews

Sloyalty

Kowloon, Hong Kong

S loyalty is a funded and growing startup building next generation global ecommerce marketing and loyalty solutions. Our products…

4.5 1 reviews

Switchfly

Denver, Colorado, United States

The current experience of booking, managing, and delivering travel just doesn’t fly. That’s why organizations and their people…

4.5 1 reviews

Talkable

San Francisco, California, United States

Talkable is the leading referral marketing and customer loyalty platform for ecommerce, powering referral and loyalty programs…

4.5 29 reviews

Voucherify

Katowice, Silesia, Poland

Voucherify is the incentive optimization engine for modern growth teams. Instead of static, generic promotions, it enables…

4.5 4 reviews

Ambassador

Seattle, Washington, United States

Ambassador powers the feedback economy. With hiroai at the core, we turn customer signals into predictive insights and automated…

4.4 17 reviews

Fielo

Minneapolis, Minnesota, United States

Fielo enables organizations of all sizes to transform their incentive and loyalty programs into a powerful competitive advantage…

4.4 7 reviews

Marsello

Wellington, Wellington, New Zealand

We're marsello - the loyalty and marketing platform for omnichannel brands. Our purpose is simple: we help brands grow their…

4.4 31 reviews
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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