Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

30 businesses

LeadByte

Chester, England, United Kingdom

Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.

5.0 9 reviews Subscription

Loyalty CRM

Noida, India

For over 20 years we have been acing e-learning solutions by using cutting-edge technology to move the needles on your business…

4.8 2 reviews

Socxo

Milpitas San Francisco Bay Area, United States

𝑻𝒉𝒆 𝑺.𝑴.𝑨.𝑹.𝑻 𝑬𝒎𝒑𝒍𝒐𝒚𝒆𝒆 𝑨𝒅𝒗𝒐𝒄𝒂𝒄𝒚 𝑷𝒍𝒂𝒕𝒇𝒐𝒓𝒎. Transform your employees into brand advocates and…

4.8 28 reviews

Get The Referral

San Diego, California, United States

At get the referral (gtr), we help roofing, remodeling, and home services Businesses supercharge their growth with our all-in-one…

4.7 10 reviews

Novocall

Singapore, Singapore

Novocall helps businesses recover potential lost sales by converting their web traffic into qualified, data-driven phone calls…

4.7 5 reviews

Sociuu

København N, Capital Region, Denmark

Employee advocacy made simple. Sociuu enables - and motivates - your employees to share corporate social media content. Why…

4.7 3 reviews

Mr. E by EasyLeadz

New Delhi, India

Scaling businesses with quality leads!! Find potential customers instantly. Whether you are a recruiter, marketeer, a startup or…

4.6 558 reviews

Salespanel

Pune, Maharashtra, India

Salespanel is a first-party intent data analytics and customer journey tracking software. In the current landscape of customer…

4.6 11 reviews

A1WebStats

Canterbury, Scotland, United Kingdom

A1webstats is, on the surface, website visitors analytics software. But we prefer to look on ourselves as being mindset shifters…

4.5 1 reviews

BigPicture

Oakland, California, United States

Bigpicture is a leading provider of company data solutions. Via a 20m+ record dataset and growing list of APIs, bigpicture…

4.5 1 reviews

Leadfox

Sherbrooke, Canada

Leadfox™ is an all-in-one marketing software. It has been carefully developed to meet the specific needs of web agencies and…

4.5 15 reviews

Voucherify

Katowice, Silesia, Poland

Voucherify is the incentive optimization engine for modern growth teams. Instead of static, generic promotions, it enables…

4.5 4 reviews

ReferralCandy

Singapore, Singapore

We build easy to use, self serve software products that help small and medium businesses to grow and succeed. Referralcandy…

4.4 83 reviews

aklamio

Berlin, Berlin, Germany

Aklamio's fully serviced customer incentives platform revolutionizes the marketing for top global brands, streamlining the…

4.3 12 reviews

Buyapowa

London, England, United Kingdom

For more than a decade, we’ve been helping enterprise brands rethink how they grow. Buyapowa designs and runs reward-led customer…

4.3 3 reviews

ebbo

Rocky Hill, Connecticut, United States

Ebbo is an all-in-one loyalty company that has helped leading brands build unforgettable customer experiences for over two…

4.3 2 reviews

Lead Forensics

London, England, United Kingdom

Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…

4.3 668 reviews

Mention Me

London, England, United Kingdom

We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an…

4.3 53 reviews

Paytronix

Newton, Massachusetts, United States

Paytronix, an access group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our…

4.3 2 reviews

Whois Visiting

Northampton

Whoisvisiting.com is a simple and effective way to find which companies are visiting your website but not contacting you. Our…

4.2 3 reviews

KickFire

San Jose, California, United States

Located in the heart of Silicon Valley, visistat has been the leader in sales automation since 2005. We are a marketing persons…

4.1 86 reviews Quote-based
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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