Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

281 businesses

NextBee

Folsom

The nextbee engagement marketing platform helps businesses run successful referral and loyalty marketing campaigns every day…

4.5 11 reviews

PartyTrack

San Francisco, California, United States

Adways interactive a subsidiary of adways inc based in San Francisco California. It was established in 2012 and specializes in…

4.5 1 reviews

Piano ID

Amsterdam, Noord-Holland, Netherlands

One of the world’s major players in digital intelligence since 1996, at internet helps companies measure their audience and…

4.5 1 reviews

ProveSource

Be'er Sheva Hadarom, Israel

Have you ever been even more excited to try a new restaurant because you see it’s busy and popular? Have you ever purchased a…

4.5 2 reviews

RocketReach

Kings, New York, United States

Rocketreach is an intuitive and easy-to-use lead intelligence and sales intelligence solution that is powered by the largest and…

4.5 554 reviews

shoprank

Woolwich, England, United Kingdom

Shoprank (shoprank.com) is an e-commerce sales intelligence platform. We track 15m+ active online stores across 400+ platforms…

4.5 1 reviews

Sloyalty

Kowloon, Hong Kong

S loyalty is a funded and growing startup building next generation global ecommerce marketing and loyalty solutions. Our products…

4.5 1 reviews

Snitcher

Hilversum, Noord-Holland, Netherlands

Snitcher identifies anonymous website visitors so B2B teams can convert high-intent traffic the moment it lands. Most businesses…

4.5 29 reviews

SocialFlow

Amsterdam, Noord-Holland, Netherlands

One of the world’s major players in digital intelligence since 1996, at internet helps companies measure their audience and…

4.5 1 reviews

Social Seeder

Vilvoorde, Vlaanderen, Belgium

Social seeder allows you to turn your employees into powerful brand ambassadors, enhancing not only your brand's reach but also…

4.5 11 reviews

Spylead

Albuquerque, New Mexico, United States

Find anyone's email from LinkedIn, Google maps and serp!

4.5 3 reviews

Switchfly

Denver, Colorado, United States

The current experience of booking, managing, and delivering travel just doesn’t fly. That’s why organizations and their people…

4.5 1 reviews

Talkable

San Francisco, California, United States

Talkable is the leading referral marketing and customer loyalty platform for ecommerce, powering referral and loyalty programs…

4.5 29 reviews

Trackmyleads is a call tracking & client intake management application that allows business owners to track and measure the…

4.5 2 reviews

Voucherify

Katowice, Silesia, Poland

Voucherify is the incentive optimization engine for modern growth teams. Instead of static, generic promotions, it enables…

4.5 4 reviews

Web Scraper

Riga, Riga, Latvia

Web scraper is the number 1 web scraping extension. It lets you easily extract data from modern, dynamic web sites, and also lets…

4.5 3 reviews Freemium

Wingmate

Toronto, Ontario, Canada

Wingmate turns sales and service into a team sport. We’re a pipeline management platform that bridges the gap between operations…

4.5 2 reviews

ActiveProspect

Austin, Texas, United States

Activeprospect empowers marketers to identify and acquire prospects at scale. Our consent-based marketing platform helps brands…

4.4 9 reviews

Affogata

San Francisco, California, United States

Affogata is an AI-driven player feedback analytics platform, that allows world-class video game studios to understand their…

4.4 14 reviews

Ambassador

Seattle, Washington, United States

Ambassador powers the feedback economy. With hiroai at the core, we turn customer signals into predictive insights and automated…

4.4 17 reviews

Ambassify

Beringen, Vlaanderen, Belgium

Ambassify is the leading employee advocacy platform. Turn your employees into brand ambassadors and enjoy the power of social…

4.4 25 reviews

Contact Form 7

Miyoshi, Kumamoto Ken, Japan

Just another contact form plugin for WordPress. Simple but flexible.

4.4 45 reviews
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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