Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

179 businesses

BigPicture

Oakland, California, United States

Bigpicture is a leading provider of company data solutions. Via a 20m+ record dataset and growing list of APIs, bigpicture…

4.5 1 reviews

Convertr

London, England, United Kingdom

Convertr is the enterprise data integrity layer that ensures clean, compliant, and complete data flows across systems and teams…

4.5 5 reviews

CrewFire

Bethesda, Maryland, United States

Crewfire is an all-in-one brand ambassador management platform that empower brands to build, manage, and mobilize their army of…

4.5 2 reviews

EveryoneSocial

Salt Lake City, Utah, United States

Everyonesocial is the #1 employee advocacy platform. We help the world's leading companies activate their people to serve as…

4.5 226 reviews

Influitive

Toronto, Ontario, Canada

The world’s most engaging customer communities are powered by influitive. Our easy-to-use platform combines industry-leading…

4.5 368 reviews

InsightJet

Canberra

At insightjet, we believe that the modern-day business owners need to make the most out of the ever-changing digital landscape by…

4.5 1 reviews

InviteReferrals

New Delhi, Delhi, India

Invitereferrals: referral marketing software - launch refer a friend giveaway campaign to reach your target audience through word…

4.5 1 reviews

IP2Location

Bayan Baru, Pulau Pinang, Malaysia

Founded in 2002, ip2location™ offers a non-intrusive geo ip solution that helps you identify the geographical location of web…

4.5 14 reviews

ipapi

Whitney, Nevada, United States

Enterprise ip location by kloudend, inc - built on AWS, trusted by fortune 500. Free geolocation API for json, xml in php, js…

4.5 1 reviews

ipgeolocation

Dha Phase Lahore, Punjab, Pakistan

At ipgeolocation.io, our goal is to empower internet connected devices and web with ip intelligence. We provide country, city…

4.5 12 reviews

Kobie Loyalty Cloud

St. Petersburg, Florida, United States

Kobie is a global, market-leading, end-to-end loyalty solutions provider for the world’s most successful brands. With…

4.5 3 reviews

Lead Connect

Chicago, Illinois, United States

Automate LinkedIn outbound efforts. Let leadconnect be your virtual assistant following up on your behalf. Smart LinkedIn…

4.5 4 reviews

Leadfox

Sherbrooke, Canada

Leadfox™ is an all-in-one marketing software. It has been carefully developed to meet the specific needs of web agencies and…

4.5 15 reviews

Lead-IQ Co. Ltd

California, United States

Lead-iq helps you gain traffic source intelligence insights (source attribution), manage leads easier and close deals faster. Get…

4.5 4 reviews

LeadLake.com

Pune, Maharashtra, India

Most of the businesses are rummaging through tons of raw business data, thousands of searches, subscription to contrasting…

4.5 1 reviews

LeadzGen

Dubai, United Arab Emirates

Leadzgen is one of the most powerful and user-friendly lead generation tools ever built in the history of marketing. Leadzgen…

4.5 1 reviews

NextBee

Folsom

The nextbee engagement marketing platform helps businesses run successful referral and loyalty marketing campaigns every day…

4.5 11 reviews

PartyTrack

San Francisco, California, United States

Adways interactive a subsidiary of adways inc based in San Francisco California. It was established in 2012 and specializes in…

4.5 1 reviews

Piano ID

Amsterdam, Noord-Holland, Netherlands

One of the world’s major players in digital intelligence since 1996, at internet helps companies measure their audience and…

4.5 1 reviews

ProveSource

Be'er Sheva Hadarom, Israel

Have you ever been even more excited to try a new restaurant because you see it’s busy and popular? Have you ever purchased a…

4.5 2 reviews

RocketReach

Kings, New York, United States

Rocketreach is an intuitive and easy-to-use lead intelligence and sales intelligence solution that is powered by the largest and…

4.5 554 reviews

shoprank

Woolwich, England, United Kingdom

Shoprank (shoprank.com) is an e-commerce sales intelligence platform. We track 15m+ active online stores across 400+ platforms…

4.5 1 reviews
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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