Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

179 businesses

Skyrocket your lead generation with closely's sales engagement platform. Our software, strategies, and hacks empower your team to…

4.7 180 reviews

Dropcontact

Paris, Île-De-France, France

DropContact is the smart, fully automated solution for clean, enriched CRM data - no human input, no contact database, and 100%…

4.7 17 reviews

Get The Referral

San Diego, California, United States

At get the referral (gtr), we help roofing, remodeling, and home services Businesses supercharge their growth with our all-in-one…

4.7 10 reviews

Happierleads

London, England, United Kingdom

A disruptive online tool that identifies the traffic of your webpage so you can reveal valuable information about the company's…

4.7 63 reviews

Incentivesmart

Up, England, United Kingdom

At incentivesmart, we help businesses grow by putting people first. Because when employee engagement is high and customer loyalty…

4.7 10 reviews Subscription

LeadCandy

Santa, Idaho, United States

Lead generation and sales intelligence solution for B2B sales and marketing teams - leadcandy.io. - find new prospects - get full…

4.7 9 reviews

LeadLabs

Wilmington, Delaware, United States

GTM engineering today is built for humans to operate. That is the bottleneck. Leadlabs is built for AI to be the primary operator…

4.7 49 reviews

LeadsPedia

Franklin, Tennessee, United States

Leadspedia is a hosted lead distribution and call tracking and routing software that provides you with an advanced validation…

4.7 3 reviews

MadKudu

Mountain View, California, United States

Madkudu is an AI sales copilot that makes prospecting easy - right where your sellers already work (gong, Salesforce, outreach…)…

4.7 25 reviews

MarketBeam

Los Altos, California, United States

Marketbeam is the first and the only compliant social media management platform designed specifically for highly regulated…

4.7 34 reviews

Novocall

Singapore, Singapore

Novocall helps businesses recover potential lost sales by converting their web traffic into qualified, data-driven phone calls…

4.7 5 reviews

Prefinery

Austin, Texas, United States

Prefinery is a viral customer acquisition platform for product launches and word of mouth referral programs. On average, our…

4.7 22 reviews

SoAmpli

Leeds, England, United Kingdom

Soampli is a social sharing tool designed to empower employees and leverage their advocacy. It empowers your whole organisation…

4.7 11 reviews

Sociuu

København N, Capital Region, Denmark

Employee advocacy made simple. Sociuu enables - and motivates - your employees to share corporate social media content. Why…

4.7 3 reviews

Tomba

Claymont Claymont, Delaware, United States

The most powerful email-finding tool which is able to list all the email addresses of people who are working in a particular…

4.7 21 reviews

useArtemis

Écully, Auvergne-Rhône-Alpes, France

Accelerate your outreach efforts with artemis, the fastest way for sales and communication professionals to accurately find B2B…

4.7 159 reviews

Access perks helps employers get the most bang from their benefits by saving employees money on their everyday purchases. So…

4.6 11 reviews

Albacross

Stockholm, Stockholm, Sweden

Albacross identifies the companies behind your anonymous website visitors, uses AI-powered insights to segment them by buying…

4.6 99 reviews

Brandbassador

London, England, United Kingdom

Brandbassador is the leading ambassador marketing platform for ecommerce brands that want to harness the power of their…

4.6 64 reviews

BuzzBuilder

None, Piemonte, Italy

Buzzbuilder gives both salespeople and marketers a smarter way to connect with potential buyers, generate interest, and drive new…

4.6 16 reviews

Charm.io

New York

Charm.io is the world’s most comprehensive dataset on ecommerce brands, tracking critical performance metrics for every…

4.6 10 reviews

ClearView Social

Buffalo, New York, United States

Clearview social is the leading employee advocacy platform created to help companies increase revenue through more effective and…

4.6 189 reviews

DSMN8

London, England, United Kingdom

The #3 employee advocacy platform* Brand-approved, ready-to-share content at your employees' fingertips. Content distribution via…

4.6 399 reviews

Interact Software

San Francisco, California, United States

Interact has helped over 150,000 customers realize the power of quizzes for their business. On any given day, over a million…

4.6 73 reviews
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Showing 120 of 179 — 59 more to see.

The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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