We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an…
Category
Demand Generation Software
Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.
45 businesses
Paytronix, an access group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our…
Sprout social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful…
Dux-soup is the leading marketing automation tool used by sales professionals, teams and agencies to generate leads on LinkedIn…
Dux-soup is the leading marketing automation tool used by sales professionals, teams and agencies to generate leads on LinkedIn…
Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…
Fluent, inc. (nasdaq: flnt) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers…
Snipp is how brands drive actions, prove performance, and unlock insights across consumer and channel marketing strategies. Using…
Snapaddy is a leading provider of SaaS solutions that use artificial intelligence and machine learning to automate contact…
Punchh, a par technology (nyse: par) brand, is the leading loyalty, offers, and engagement platform for restaurants, groceries…
We help small to mid-sized businesses build high performing sales teams that deliver significant and sustainable year-over-year…
Semrush, an Adobe company, is the leading digital brand visibility platform, empowering marketers to command their online…
Founded in 2011 by the team behind icq, dotomi and jajah-and backed by peter thiel, (via founders fund), eric schmidt (via…
Thomson data is a digital marketing solution provider that specializes in data driven marketing. We provide highly responsive…
Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…
Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…
Ziniosedge’s business focus is enabling its customers on the digital journey to realize the true potential of cutting edge…
In a world of closed ecosystems and rising customer expectations, navistone helps growth-minded marketers break through the…
Drive customer loyalty & grow your business with the stamp me platform. Stamp me allows you to easily set up a digital loyalty…
Sales teams waste too much time on repetitive admin tasks. Surfe handles everything before the phone call - identifying target…
Workbooks is a CRM SaaS platform used by growing companies to run their business and engage effectively with their customers…
The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.
People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.
The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.