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Category
Demand Generation Software
Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.
45 businesses
Businesses look to service objects when they want to be sure every contact record in every database is as genuine, accurate, and…
We help web professionals, digital marketers, and web agencies get more leads and close more deals using beautiful, actionable…
Exults’ focus is on delivering both leads and sales to strengthen your business’ core. In order for us to accomplish this goal…
Thanx is the leading loyalty and guest engagement platform built for restaurants. We help restaurant brands drive profitable…
Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…
Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation…
Limecall efficiently turns potential customers into qualified sales calls. Your website visitors are hesitating, leaving every…
At alertenterprise digital identity and trust are at the center of everything we do and core to our physical identity and access…
Madkudu is an AI sales copilot that makes prospecting easy - right where your sellers already work (gong, Salesforce, outreach…)…
Clearview social is the leading employee advocacy platform created to help companies increase revenue through more effective and…
Netline is the #1 programmatic B2B lead generation platform, empowering marketers to engage in-market buyers with targeted…
Email & sms for online brands that need the tools & coaching to grow sales. 17,000+ ecommerce stores have used privy to generate…
Crewfire is an all-in-one brand ambassador management platform that empower brands to build, manage, and mobilize their army of…
The current experience of booking, managing, and delivering travel just doesn’t fly. That’s why organizations and their people…
Talkable is the leading referral marketing and customer loyalty platform for ecommerce, powering referral and loyalty programs…
Tibco is a leading vendor in the data fabric market, a term popularized by gartner. A data fabric help organizations manage all…
Ambassador powers the feedback economy. With hiroai at the core, we turn customer signals into predictive insights and automated…
Gaggleamp is an employee advocacy platform built to help you drive real business outcomes. We make it easy for marketing and…
Paytronix, an access group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our…
Sprout social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful…
Clutch is a behavioral operating platform built for high-frequency commerce. Most platforms are built to observe. Clutch is built…
Build pipeline with confidence. Leadiq offers solutions designed to empower sellers and revops through efficient pipeline…
Welcome to inmar intelligence, recently certified a great place to work®! Through curiosity and the intelligent use of data and…
Showing 24 of 45 — 21 more to see.
The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.
People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.
The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.