Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

130 businesses

Calldrip

Farmington, Utah, United States

The calldrip engagement solution sets the standard for connecting with prospects and customers. We create meaningful connections…

5.0

Crowdly

Boston, Massachusetts, United States

Crowdly is the leading advocate marketing platform, connecting beloved brands with their most passionate and loyal customers at…

5.0 1 reviews

eMaximation

Atlanta, Georgia, United States

Emaximation’s easy-to-use sales and marketing software helps franchisors capture, qualify, and convert more leads into sales…

5.0 1 reviews

Hiplead

San Francisco, California, United States

Hiplead is the #1 lead gen agency for B2B tech companies and startups. Founded by serial entrepreneurs in sf, we know exactly how…

5.0 1 reviews

LeadMagic

Boston, Massachusetts, United States

Most B2B data is a liability dressed up as an asset. Bounced emails. Disconnected mobiles. "verified" contacts that haven't…

5.0 11 reviews

LeadsForce

Dover, Delaware, United States

Set your team up to win with accurate and reliable leads. Our comprehensive database of leads powered by manual leads research…

5.0 2 reviews

Loyalty+

Minneapolis, Minnesota, United States

We lead the way with intelligent digital services and technology driven solutions to help businesses drive profitable consumer…

5.0 1 reviews

Ontolo

Boulder, Colorado, United States

Bringing together an SEO since 2001 and a fortune 500 systems engineer, we build customizable, large-scale link building, SEO…

5.0 1 reviews

Perxi

Coral Springs, Florida, United States

Exults’ focus is on delivering both leads and sales to strengthen your business’ core. In order for us to accomplish this goal…

5.0

Prospect Direct

Dallas, Texas, United States

Prospect direct is the fastest growing lead generation company serving top quality leads to franchisors and franchise…

5.0 4 reviews

Salesfully.com

Charlotte, North Carolina, United States

Salesfully™ is a leading direct marketing discovery platform that helps you get more work done. Salesfully arms your organization…

5.0 1 reviews

Thanx

San Francisco, California, United States

Thanx is the leading loyalty and guest engagement platform built for restaurants. We help restaurant brands drive profitable…

5.0 2 reviews

AiTrillion

Claymont, Delaware, United States

Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…

4.9 65 reviews

SalesGig

Deer Park, Illinois, United States

Salesgig, a qcss company, is leader in fractional & full-time outsourced sales development; we focus on scheduling sales…

4.9 24 reviews

4Cite

Albany, New York, United States

4cite is a people-based identification and data insights services provider that uses proprietary web visitor identification…

4.8 4 reviews

Chirpify

Portland, Oregon, United States

A venture-backed marketing automation company used by global brands and millions of consumers, we were acquired by medical…

4.8 2 reviews

Froogal - Customer Loyalty & Engagement

Plano, Texas, United States

Froogal is the #1 customer loyalty & engagement platform empowering brands worldwide to turn every customer into a brand advocate…

4.8 3 reviews

InsideUp Integrated Marketing Platform

San Diego, California, United States

Insideup is a performance-driven demand generation agency with over 14 years of experience in B2B marketing. We bridge the gap…

4.8 2 reviews

Orca

Austin, Texas, United States

Orca is a native customer marketing and reference management application built for Salesforce. Orca was built under the premise…

4.8 4 reviews

Semcasting

North Andover, Massachusetts, United States

Semcasting offers end-to-end, privacy-safe data solutions, including identity (id) resolution, audience design, and attribution…

4.8 2 reviews

Socxo

Milpitas San Francisco Bay Area, United States

𝑻𝒉𝒆 𝑺.𝑴.𝑨.𝑹.𝑻 𝑬𝒎𝒑𝒍𝒐𝒚𝒆𝒆 𝑨𝒅𝒗𝒐𝒄𝒂𝒄𝒚 𝑷𝒍𝒂𝒕𝒇𝒐𝒓𝒎. Transform your employees into brand advocates and…

4.8 28 reviews

Get The Referral

San Diego, California, United States

At get the referral (gtr), we help roofing, remodeling, and home services Businesses supercharge their growth with our all-in-one…

4.7 10 reviews

LeadCandy

Santa, Idaho, United States

Lead generation and sales intelligence solution for B2B sales and marketing teams - leadcandy.io. - find new prospects - get full…

4.7 9 reviews

LeadsPedia

Franklin, Tennessee, United States

Leadspedia is a hosted lead distribution and call tracking and routing software that provides you with an advanced validation…

4.7 3 reviews
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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