Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

115 businesses

99minds

New York, New York, United States

We built an easy-to-use, plug-&-play, cost-effective loyalty & promotions platform that allows a marketer to create campaigns to…

5.0 4 reviews

Automated Lead Funnel

Lewes, Delaware, United States

Jgrobo marketing is a software and services firm specializing in marketing automation, call/contact center software integration…

5.0

BookYourData

New York, New York, United States

Bookyourdata, ranked #1 by g2, is transforming B2B data sales intelligence, trusted by 20,000+ users, including industry leaders…

5.0 17 reviews

Calldrip

Farmington, Utah, United States

The calldrip engagement solution sets the standard for connecting with prospects and customers. We create meaningful connections…

5.0

Clay

San Francisco, California, United States

Trusted by more than 500,000+ leading GTM teams of all sizes. Inspired by our customers. Built with love.

5.0 1 reviews

Common Crawler

Atlanta, GA, United States

Corporate Contacts from Common Crawler

5.0 14 reviews

Crowdly

Boston, Massachusetts, United States

Crowdly is the leading advocate marketing platform, connecting beloved brands with their most passionate and loyal customers at…

5.0 1 reviews

edocr

Tampa, Florida, United States

Edocr helps organizations both small and large build brand awareness, generate demand for products and services, and capture…

5.0 1 reviews

eMaximation

Atlanta, Georgia, United States

Emaximation’s easy-to-use sales and marketing software helps franchisors capture, qualify, and convert more leads into sales…

5.0 1 reviews

Hiplead

San Francisco, California, United States

Hiplead is the #1 lead gen agency for B2B tech companies and startups. Founded by serial entrepreneurs in sf, we know exactly how…

5.0 1 reviews

IDvisitor

Crystal Lake, Illinois, United States

Identatronics is a single source solution for credential products and id accessories. We strengthen organizations with products…

5.0

Leadcamp

San Francisco, California, United States

5.0 3 reviews

LeadMagic

Boston, Massachusetts, United States

Most B2B data is a liability dressed up as an asset. Bounced emails. Disconnected mobiles. "verified" contacts that haven't…

5.0 11 reviews

Lead Management

Las Vegas, Nevada, United States

Are poor lead management platforms crippling your demand generation campaigns? Get faster sales with smarter management of leads…

5.0 1 reviews

LeadsForce

Dover, Delaware, United States

Set your team up to win with accurate and reliable leads. Our comprehensive database of leads powered by manual leads research…

5.0 2 reviews

Loyalty+

Minneapolis, Minnesota, United States

We lead the way with intelligent digital services and technology driven solutions to help businesses drive profitable consumer…

5.0 1 reviews

My Web Audit

Phoenix, Arizona, United States

We help web professionals, digital marketers, and web agencies get more leads and close more deals using beautiful, actionable…

5.0 1 reviews Subscription

Ontolo

Boulder, Colorado, United States

Bringing together an SEO since 2001 and a fortune 500 systems engineer, we build customizable, large-scale link building, SEO…

5.0 1 reviews

Perxi

Coral Springs, Florida, United States

Exults’ focus is on delivering both leads and sales to strengthen your business’ core. In order for us to accomplish this goal…

5.0

Please Share

Boston, Massachusetts, United States

The easiest and fastest way for employees to share and engage with company content on LinkedIn, Twitter and Facebook - all…

5.0 1 reviews

ProspectConverter CRM

Minneapolis, Minnesota, United States

Prospectconverter is smart lead routing and automation internet-based software that lets you control where leads go, giving you a…

5.0 1 reviews

Prospect Direct

Dallas, Texas, United States

Prospect direct is the fastest growing lead generation company serving top quality leads to franchisors and franchise…

5.0 4 reviews

SailPlay Loyalty

California, United States

Sailplay is a B2C marketing automation platform. Launch a marketing campaign, loyalty program, Email or SMS marketing…

5.0 1 reviews
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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