Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

264 businesses

LinkedFusion

Michigan, United States

Boost your LinkedIn outreach with linkedfusion, get LinkedIn automation tools for networking and lead generation for agencies &…

2.5 2 reviews

Exact Data

Chicago, Illinois, United States

Since 1999, exact data has been a leader in the multi-channel direct marketing industry. We are the prominent source for both…

1.9 15 reviews

PAR Punchh

San Mateo, California, United States

Punchh, a par technology (nyse: par) brand, is the leading loyalty, offers, and engagement platform for restaurants, groceries…

1.9 7 reviews

ViaMetric

Austin, Texas, United States

Viametric is a B2B demand generation firm that guarantees the number and quality of sales meetings it produces for clients. This…

1.0 1 reviews

Accurate Append

Bellevue, Washington, United States

At accurate append - we live and breathe data. Our team has a combined 45+ years of data processing experience. Our mission is…

Unrated

AeroData.in

Stanford, California, United States

Aerodata.in provides B2B lists and emails of businesses and decision makers like CEO, CFO, ctos, VP, directors, head of…

Unrated

Agency Growth Kit

Boston, Massachusetts, United States

Semrush, an Adobe company, is the leading digital brand visibility platform, empowering marketers to command their online…

Unrated

allGood

Palo Alto, California, United States

Meet mary, the world’s first AI marketing ops employee from allgood. Mary handles the busywork-list uploads, lead routing…

Unrated

App Card

New York, New York, United States

Founded in 2011 by the team behind icq, dotomi and jajah-and backed by peter thiel, (via founders fund), eric schmidt (via…

Unrated

AppVirality

Phoenix, Arizona, United States

Appvirality is a 'plug and play growth hacking toolkit for mobile apps' that helps app developers in identifying and implementing…

Unrated

Auctio

New York, New York, United States

Auctio boosts ROI through generating high-quality leads for sales and marketing teams in enterprise companies. The platform…

Unrated

AudienceLab

Wilmington, Delaware, United States

Audiencelab.io - pioneering the digital frontier in today's digitized world, every click, like, and share tells a story. At…

Unrated

Audienti

Washington, District Of Columbia, United States

Get 10x better response rates, simplify engagement, and get better results.

Unrated

Aurea Infer

Austin, Texas, United States

Businesses today face increasing pressure to scale efficiently, cut costs, and stay ahead of the competition, but manual…

Unrated

AutoConvo.io

Miami, Florida, United States

Autoconvo is a software service that initiates new conversations and automates the lead flow of your business. With a back-end…

Unrated

Bluestar Loyalty

Tampa, Florida, United States

Providing customer loyalty and rewards program software to help small businesses, retail shops, restaurants, and hotels build…

Unrated

Browse Contacts

Wilmington, Delaware, United States

Browse contacts is a company based out of 3524 silverside rd, wilmington, Delaware, United States.

Unrated

Callspree

Claymont, Delaware, United States

Callspree automagically turns your marketing qualified leads(mqls) into phone calls. With callspree, fully automate your lead…

Unrated

Capture

Anaheim, California, United States

Movology llc provides enterprise and SMB marketers real-time automated next generation web form abandonment solutions to increase…

Unrated

CEO Email List

Plano, Texas, United States

Thomson data is a digital marketing solution provider that specializes in data driven marketing. We provide highly responsive…

Unrated

C-Level Connections

Austin, Texas, United States

C-level connections provides professional B2B metrics-driven lead generation, appointment setting, and sales pipeline analysis…

Unrated

ClientCircle

Des Moines, Iowa, United States

At clientcircle, we build software that helps you grow your agency. Our tools integrate seamlessly into your existing management…

Unrated
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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