Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

264 businesses

LeadIQ

San Francisco, California, United States

Build pipeline with confidence. Leadiq offers solutions designed to empower sellers and revops through efficient pipeline…

4.2 409 reviews

LeadOutcome

Atlanta, Georgia, United States

Leadoutcome provides a marketing automation solution everyone can afford. At an unbelievable price point of $39.99 and $59.99 /…

4.2 3 reviews

Datafinder

Redmond, Washington, United States

Datafinder is an easy-to-use, self-service data enhancement tool. Datafinder has the data to help you understand your customers…

4.1 6 reviews

KickFire

San Jose, California, United States

Located in the heart of Silicon Valley, visistat has been the leader in sales automation since 2005. We are a marketing persons…

4.1 86 reviews Quote-based

About.Me

Kulpmont, Pennsylvania, United States

Hello, and welcome my name is mr. Kyle schu from kulpmont pa on April 1 2008 I founded help save our stores and churches but…

4.0 15 reviews

CASTANET

San Luis Obispo, California, United States

Proven lead generation technology to connect, engage and cultivate new LinkedIn prospects every day! Click "learn more" to get…

4.0 2 reviews

Children's Check-in Software

Ada, Idaho, United States

Kidcheck, inc. Provides web-based, secure children's check-in solutions for churches, fitness facilities, activity centers and…

4.0 4 reviews Per user

Cvent Lead Scoring

Tysons Corner, Virginia, United States

Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…

4.0

Eggzack

Bethlhem, Pennsylvania, United States

Eggzack is the patented marketing automation system that helps small businesses get more local sales. Small businesses are…

4.0 1 reviews

Fluent

New York, New York, United States

Fluent, inc. (nasdaq: flnt) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers…

4.0 1 reviews

Incentivefox

Frankfort, Illinois, United States

Incentivefox is a relationship marketing firm that provides a best-in-class, customizable referral and incentive platform to…

4.0

LimeLeads

Santa Monica, California, United States

Limeleads makes it easy to build, preview, and save customizable segments of targeted leads in minutes, providing a searchable…

4.0 1 reviews

OSI Affiliate Software

Orlando, Florida, United States

Omnistar affiliate software is the leader in providing affiliate software to thousands of companies world-wide. The software is…

4.0 1 reviews

Real Contact

Irvine, California, United States

Lead qualification and concierge as a service. Our concierge will engage any of your leads within 90 seconds, 24/7! Unresponsive…

4.0 1 reviews

Referral Rock

Alexandria, Virginia, United States

Turn your biggest fans into one of your best acquisition channels! With referral rock, you can build automated customer referral…

4.0 4 reviews Usage-based

Remail

San Francisco, California, United States

Remail is a follow-up automation SaaS. Our mission is to connect you with the persons you need. If your goal is to get an answer…

4.0 1 reviews

RepeatRewards

Eden Prairie, Minnesota, United States

Repeatrewards is a full service, omni-channel marketing provider focused on giving businesses of all sizes the tools need for…

4.0 1 reviews

Amplifinity

Ann Arbor, Michigan, United States

Amplifinity referral software generates revenue growth for sales-driven companies. Amplifinity turns your different referral…

3.9 4 reviews

Decide Technologies

St. Louis, Missouri, United States

Decide is an AI-powered, performance-focused advertising platform that connects direct code on page premium publisher inventory…

3.9

FrescoData

Carlsbad, California, United States

Frescodata has a dedicated global data team responsible for data curation and data activation worldwide. This allows frescodata…

3.9 6 reviews

Social Toaster

Towson, Maryland, United States

Simplify employee advocacy with socialtoaster! Socialtoaster allows you to deliver your exsisting marketing content directly to…

3.9 18 reviews

GA Connector

Dover, Delaware, United States

Ga connector helps companies see which marketing efforts actually drive revenue by syncing CRM data with Google analytics…

3.8 2 reviews Subscription
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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