Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

134 businesses

Interact Software

San Francisco, California, United States

Interact has helped over 150,000 customers realize the power of quizzes for their business. On any given day, over a million…

4.6 73 reviews

LeadFuze

Tampa, Florida, United States

Kitedesk helps sales teams create predictable pipeline. We do this through smart software--a single screen with all the leads…

4.6 115 reviews

NetLine Corporation

Newton, Massachusetts, United States

Netline is the #1 programmatic B2B lead generation platform, empowering marketers to engage in-market buyers with targeted…

4.6 122 reviews

Privy

Boston, Massachusetts, United States

Email & sms for online brands that need the tools & coaching to grow sales. 17,000+ ecommerce stores have used privy to generate…

4.6 118 reviews

YesData

New Rochelle, New York, United States

Meet inchworm, an innovative automation tool that allows you to visit, connect, and message hundreds of profiles each day…

4.6 12 reviews

Ampsy

Phoenix, Arizona, United States

Hyperlocal social listening

4.5 1 reviews

BigPicture

Oakland, California, United States

Bigpicture is a leading provider of company data solutions. Via a 20m+ record dataset and growing list of APIs, bigpicture…

4.5 1 reviews

CrewFire

Bethesda, Maryland, United States

Crewfire is an all-in-one brand ambassador management platform that empower brands to build, manage, and mobilize their army of…

4.5 2 reviews

EveryoneSocial

Salt Lake City, Utah, United States

Everyonesocial is the #1 employee advocacy platform. We help the world's leading companies activate their people to serve as…

4.5 226 reviews

ipapi

Whitney, Nevada, United States

Enterprise ip location by kloudend, inc - built on AWS, trusted by fortune 500. Free geolocation API for json, xml in php, js…

4.5 1 reviews

Kobie Loyalty Cloud

St. Petersburg, Florida, United States

Kobie is a global, market-leading, end-to-end loyalty solutions provider for the world’s most successful brands. With…

4.5 3 reviews

Lead Connect

Chicago, Illinois, United States

Automate LinkedIn outbound efforts. Let leadconnect be your virtual assistant following up on your behalf. Smart LinkedIn…

4.5 4 reviews

Lead-IQ Co. Ltd

California, United States

Lead-iq helps you gain traffic source intelligence insights (source attribution), manage leads easier and close deals faster. Get…

4.5 4 reviews

PartyTrack

San Francisco, California, United States

Adways interactive a subsidiary of adways inc based in San Francisco California. It was established in 2012 and specializes in…

4.5 1 reviews

RocketReach

Kings, New York, United States

Rocketreach is an intuitive and easy-to-use lead intelligence and sales intelligence solution that is powered by the largest and…

4.5 554 reviews

Spylead

Albuquerque, New Mexico, United States

Find anyone's email from LinkedIn, Google maps and serp!

4.5 3 reviews

Switchfly

Denver, Colorado, United States

The current experience of booking, managing, and delivering travel just doesn’t fly. That’s why organizations and their people…

4.5 1 reviews

Talkable

San Francisco, California, United States

Talkable is the leading referral marketing and customer loyalty platform for ecommerce, powering referral and loyalty programs…

4.5 29 reviews

ActiveProspect

Austin, Texas, United States

Activeprospect empowers marketers to identify and acquire prospects at scale. Our consent-based marketing platform helps brands…

4.4 9 reviews

Affogata

San Francisco, California, United States

Affogata is an AI-driven player feedback analytics platform, that allows world-class video game studios to understand their…

4.4 14 reviews

Ambassador

Seattle, Washington, United States

Ambassador powers the feedback economy. With hiroai at the core, we turn customer signals into predictive insights and automated…

4.4 17 reviews

DrumUp

Portland, Oregon, United States

Drumup is an intelligent social media marketing, content marketing and news tracking app. It helps marketers and professionals…

4.4 14 reviews

Fielo

Minneapolis, Minnesota, United States

Fielo enables organizations of all sizes to transform their incentive and loyalty programs into a powerful competitive advantage…

4.4 7 reviews
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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