We make new business easier. Alf delivers the most up-to-date and in-depth information on the leading brands, agencies and…
5.0
1 reviews
Category
Demand Generation Software
Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.
Customer Advocacy Software 74Employee Advocacy Software 24Lead Capture Software 153Lead Intelligence Software 90Lead Mining Software 36Loyalty Management Software 153Other Lead Generation Software 2Visitor Identification Software 58
Atomley is a sales intelligence platform for virtual and in-person B2B events. We convert attendees into sales ready…
5.0
1 reviews
Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.
5.0
9 reviews
Subscription
Here at reward-it, we are dedicated to being your partner in retail success, no matter who you are. With our gift card systems…
5.0
1 reviews
Most of your website visitors never fill in a form. That doesn’t mean they’re not interested. Dynamic leads identifies the…
4.8
2 reviews
Iqblade is a next generation digital agency, providing data-driven marketing services and B2B intelligence on behalf of the…
4.8
3 reviews
A disruptive online tool that identifies the traffic of your webpage so you can reveal valuable information about the company's…
4.7
63 reviews
At incentivesmart, we help businesses grow by putting people first. Because when employee engagement is high and customer loyalty…
4.7
10 reviews
Subscription
Soampli is a social sharing tool designed to empower employees and leverage their advocacy. It empowers your whole organisation…
4.7
11 reviews
Brandbassador is the leading ambassador marketing platform for ecommerce brands that want to harness the power of their…
4.6
64 reviews
The #3 employee advocacy platform* Brand-approved, ready-to-share content at your employees' fingertips. Content distribution via…
4.6
399 reviews
A1webstats is, on the surface, website visitors analytics software. But we prefer to look on ourselves as being mindset shifters…
4.5
1 reviews
Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle…
4.5
1 reviews
Convertr is the enterprise data integrity layer that ensures clean, compliant, and complete data flows across systems and teams…
4.5
5 reviews
Shoprank (shoprank.com) is an e-commerce sales intelligence platform. We track 15m+ active online stores across 400+ platforms…
4.5
1 reviews
For more than a decade, we’ve been helping enterprise brands rethink how they grow. Buyapowa designs and runs reward-led customer…
4.3
3 reviews
Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…
4.3
668 reviews
At loyaltylion, we help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience - not…
4.3
72 reviews
We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an…
4.3
53 reviews
Paiger is built for recruitment teams who want to build pipeline, make more placements, and cut the admin. Paiger brings together…
4.3
4 reviews
Loris bodmer was developed, created and designed through a long journey of a watch enthusiast, a true lover of beautiful…
4.0
3 reviews
Web service that reveals the companies visiting, their interest in your products or services and their level of interest in order…
3.5
1 reviews
The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.
People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.
The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.