Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

47 businesses

Conversix

Cardiff, Wales, United Kingdom

Welcome to conversix, your go-to b6b lead generation sidekick! We're all about fuelling your sales outreach with hyper…

Unrated

Crowdvu

Alresford, England, United Kingdom

Unrated

Duel Software

London, England, United Kingdom

The duel brand advocacy platform enables brands to mobilize and manage entire communities of social affiliates, content creators…

Unrated

Eagle Eye AIR

London, England, United Kingdom

Eagle eye is on a mission to power the personalized marketing revolution globally. Our AI-powered platform combines loyalty and…

Unrated

eSale Hub

Doncaster, England, United Kingdom

E sales hub limited is a business supplies and equipment company based out of 34 birch close sprotbrough, doncaster, United…

Unrated

Fresh Lead Finder

London, England, United Kingdom

Fresh lead finder is a cloud-based app for finding marketing lists based on any keyword or industry in any town or city in the…

Unrated

Global Loyalty

London, United Kingdom

The latest thinking in loyalty technology that delivers the most comprehensive range of capabilities to the loyalty sector for…

Unrated

Horizon PlusPoint

Ipswich, England, United Kingdom

Htk is a leading cloud-based (SaaS) software-as-a-service provider, offering innovative data insights, machine learning and…

Unrated

inCust

United Kingdom

Incust binds technology and customer service and lets any business, be it a retailer, entertainment business, or a hotel chain…

Unrated Subscription

Infynd

Bracknell, United Kingdom

🚀 supercharge your success with infynd! 🚀 Unlock the ultimate B2B data solution for sales, marketing, and recruitment in the…

Unrated

Lead Peep

Hattersley House, United Kingdom

Lead peep helps schools ensure they have qualified education leads in a world in need of edu lead transparency.

Unrated

Loyalzoo

Ap, England, United Kingdom

Loyalzoo is a customer loyalty and retention platform built for independent retailers, hospitality businesses, and multi-location…

Unrated

NC2 Distribution Engine

London, England, United Kingdom

Thanks Salesforce, we’ll take it from here. We make apps for when out-of-the-box tools and custom builds no longer cut it. No…

Unrated

optinopoli

York, England, United Kingdom

Capture leads through your website and multiple content channels across the web, with personalized on-site engagement to build…

Unrated

Pack

London, England, United Kingdom

Pack is a innovative social advocacy tool that puts people at the centre of digital campaigns.

Unrated

PropelloCloud

Manchester, England, United Kingdom

Propello is a white label reward based loyalty and engagement platform designed to enhance value proposition, address churn and…

Unrated

Realtime-XLS

London, England, United Kingdom

The collinson group is a family of businesses with over 40 years of experience operating across the travel and financial services…

Unrated

Refernet

Hove, England, United Kingdom

A safe, secure and local online referral system used by many local citizens advice teams across the UK, refernet enables…

Unrated

ResponseiQ

London, England, United Kingdom

Responseiq is the intelligent callback platform that helps your business increase inbound calls and conversions. 97% of consumers…

Unrated Freemium

Visibly

Cambridge, England, United Kingdom

To thrive in today’s fast moving and rapidly changing environment, organisations need to create agile cultures that are capable…

Unrated

Welcm

Farnham, England, United Kingdom

Our core product is welcm, a visitor management system made up of three separate apps: a visitor-facing virtual reception, an…

Unrated

White Label Loyalty

Leeds, England, United Kingdom

We’re experts in creating long-lasting and mutually rewarding relationships between brands and customers. White label loyalty is…

Unrated

The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

Looking for demand generation software?

Tell us what you need and we will shortlist providers for you.

We will only use your details to make this introduction.