Category

Conversion Rate Optimization Software

Software for finding out why visitors don't convert and fixing it — heatmaps, session replay, A/B testing and landing page tools for marketing and product teams.

19 businesses

EyeQuant

Research Triangle Park, North Carolina, United States

Know how people will see your design, before they see it. Eyequant predicts where attention goes, what gets missed and what needs…

4.8 17 reviews

InnerTrends

London, England, United Kingdom

Innertrends specializes in customer journey data analysis for SaaS companies. By leveraging existing data, innertrends' team of…

4.8 9 reviews

ConvertCart

Bengaluru, India

Convertcart helps online businesses deliver outstanding experiences to customers throughout their journey-build lasting relations…

4.6 23 reviews

LiveSession

Wrocław, Lower Silesia, Poland

Livesession helps product teams improve growth metrics with insights into behavior and the entire user journey, using session…

4.6 25 reviews

Smartlook

Brno South Moravia, Czech Republic

Look at your website through your customer's eyes. Smartlook is a qualitative analytics solution for web and mobile helping over…

4.6 858 reviews

pagewiz

Sarasota, Florida, United States

Pagewiz is the do-it-yourself landing page generator that lets you create, publish, and split-test landing pages on the fly…

4.5 1 reviews

Gainsight PX

San Francisco, California, United States

At gainsight, our mission is to be living proof you can win in business while being human first. Gainsight, the world’s leading…

4.4 164 reviews Per user

Hotjar

St Julian's

Hotjar, a contentsquare company, gives teams access to product experience insights, which shows them how users behave, and what…

4.3 270 reviews

ConversionAlert

Mt Pleasant, South Carolina, United States

Quickly increase website conversions. Fast setup. Start your free trial now!

Unrated

Convert by ORI

Noida, Uttar Pradesh

Ori is a generative AI platform that harnesses gen-AI for smarter, more impactful communication. Our gen AI autonomous agents and…

Unrated

Convrrt

Chandler, United States

Convrrt is for SaaS companies that want to give users a feature-rich landing page builder that's easy to use. Over 65,000 users…

Unrated

Dragonfly AI

London, England, United Kingdom

Dragonfly AI is the world’s smartest creative testing platform, powered by a patented biological algorithm that simulates how the…

Unrated

InterFunnels

Birmingham, England, United Kingdom

Interfunnels enables your business to jump-start and grow online. It is a cloud-based turnkey software for sales funnel building…

Unrated

Optiin

Hawthorne

Super fast and modern drag and drop marketing web funnel builder for small and medium sizes businesses. Build Highly SEO…

Unrated

TopPlace

Madrid, Madrid, Spain

Avuxi created topplace™ - the only plug-n-play geopopularity engine with worldwide coverage. Topplace™ analyzes geo-tagged…

Unrated

Way Live

Chicago, Illinois, United States

Create custom landing pages that convert more visitors. No coding required.

Unrated

These are the tools companies use to watch what happens after someone lands on a website or app, work out where they get stuck or leave, and then change the page, flow or copy to get more of them to buy, sign up or subscribe. In practice that means recording sessions and heatmaps to see where people click and scroll, running A/B or multivariate tests on headlines, layouts and pricing, and building or editing landing pages without needing an engineer for every change. The output isn't a report — it's a page that converts differently than it did last week.

People end up looking for this when traffic is arriving but not turning into revenue, and nobody can say why with any confidence. Marketing is paying for clicks, the funnel numbers look fine at the top and thin out lower down, and the usual response — guessing, redesigning the whole page, asking the dev team to "just try something" — is slow and doesn't get tested properly. Often there's also no shared way to look at actual user behaviour, so product and marketing argue from opinion rather than evidence.

The tools split roughly into three jobs, and most vendors are strongest at one of them even if they now sell a bundle. Heatmap and session replay tools show you what happened, cheaply and fast, but don't change anything themselves. Testing platforms let you run controlled experiments and measure statistical significance, which matters once you're making high-stakes changes but needs enough traffic to produce a real result. Landing page builders let marketers ship and iterate pages independently of engineering, trading some design flexibility for speed.

When comparing providers, look at how much traffic you actually have — some testing tools need volume you don't have to be useful — whether the platform integrates with your existing CMS or replaces it, how much technical setup is required versus how self-serve it is, and how pricing scales with sessions or monthly visitors, since that's where costs can climb fastest as you grow.

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