Category

Conversion Rate Optimization Software

Software for finding out why visitors don't convert and fixing it — heatmaps, session replay, A/B testing and landing page tools for marketing and product teams.

19 businesses

Builder.io

San Francisco, California, United States

Builder is the AI-powered visual development platform that turns ideas into production-ready web and mobile experiences in…

5.0 1 reviews

Ometrics

Evergreen, Colorado, United States

Ometrics®, the home of ochatbot®, is a leader in affordable AI chatbots and conversion rate optimization tools and services. We…

5.0

W3Counter

Warminster, Pennsylvania, United States

5.0 1 reviews

Auryc

Los Altos, California, United States

Auryc's visual intelligence platform empowers organizations to create exceptional customer journeys and increase revenue…

4.8 140 reviews

CartFlows

Newark, Delaware, United States

The cartflows sales funnel builder turns your WordPress website into an optimized selling machine.

4.8 3 reviews

EyeQuant

Research Triangle Park, North Carolina, United States

Know how people will see your design, before they see it. Eyequant predicts where attention goes, what gets missed and what needs…

4.8 17 reviews

Session Rewind

Austin, Texas, United States

Powerful and affordable user session playback and analytics platform

4.8 2 reviews

ClickFunnels

Eagle, Idaho, United States

With clickfunnels, you are just a few simple clicks away from a beautifully-designed website marketing funnel. Because we believe…

4.7 376 reviews Freemium

elicit

Chicago, Illinois, United States

Every keystroke is an opportunity. Elicit gives marketers control over the single most-used feature on a website: The search box…

4.5 1 reviews

pagewiz

Sarasota, Florida, United States

Pagewiz is the do-it-yourself landing page generator that lets you create, publish, and split-test landing pages on the fly…

4.5 1 reviews

Web-Stat

Camden, United States

Web-stat is a company based out of camden, SC, United States.

4.5 1 reviews

Gainsight PX

San Francisco, California, United States

At gainsight, our mission is to be living proof you can win in business while being human first. Gainsight, the world’s leading…

4.4 164 reviews Per user

Heap

San Francisco, California, United States

Heap is a digital insights platform that enables fast-moving digital teams to understand and improve digital experiences. We…

4.3 838 reviews

Crazy Egg

La Mirada, California, United States

Make the most of every visitor! With crazy egg Who we are: At crazy egg, we're passionate about empowering businesses to thrive…

4.2 101 reviews

emojicom

South Dakota, United States

Collect feedback in an engaging way using emojis 🗣 integrates easily with WordPress, Shopify, medium and more. Try it now, it

4.2 16 reviews

Heatmap

New York, New York, United States

The only heatmap tool with revenue & e-commerce insights 🔥 See how much money you're driving from every interaction your…

4.2 3 reviews

Inspectlet

Cupertino, California, United States

Inspectlet records videos of your site visitors as they use your site, allowing you to see everything they do. See every mouse…

4.2 25 reviews

These are the tools companies use to watch what happens after someone lands on a website or app, work out where they get stuck or leave, and then change the page, flow or copy to get more of them to buy, sign up or subscribe. In practice that means recording sessions and heatmaps to see where people click and scroll, running A/B or multivariate tests on headlines, layouts and pricing, and building or editing landing pages without needing an engineer for every change. The output isn't a report — it's a page that converts differently than it did last week.

People end up looking for this when traffic is arriving but not turning into revenue, and nobody can say why with any confidence. Marketing is paying for clicks, the funnel numbers look fine at the top and thin out lower down, and the usual response — guessing, redesigning the whole page, asking the dev team to "just try something" — is slow and doesn't get tested properly. Often there's also no shared way to look at actual user behaviour, so product and marketing argue from opinion rather than evidence.

The tools split roughly into three jobs, and most vendors are strongest at one of them even if they now sell a bundle. Heatmap and session replay tools show you what happened, cheaply and fast, but don't change anything themselves. Testing platforms let you run controlled experiments and measure statistical significance, which matters once you're making high-stakes changes but needs enough traffic to produce a real result. Landing page builders let marketers ship and iterate pages independently of engineering, trading some design flexibility for speed.

When comparing providers, look at how much traffic you actually have — some testing tools need volume you don't have to be useful — whether the platform integrates with your existing CMS or replaces it, how much technical setup is required versus how self-serve it is, and how pricing scales with sessions or monthly visitors, since that's where costs can climb fastest as you grow.

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