Advisorstream is the highest-rated marketing platform to help financial advisors drive growth through highly personalized…
Category
Content Marketing Software
Software for producing, distributing, curating and measuring marketing content at scale, for teams that need to publish more, prove what's working, and stop content sitting unseen.
21 businesses
Socialive’s end-to-end video creation platform is the fastest and most cost-effective way for anyone to record, edit, publish, or…
Content stadium is an all-in-one platform for branded content creation. With our flexible offering, cost-effective solutions and…
Transform your marketing content with AI Neuroflash is your all-in-one AI platform for creating, personalizing, and optimizing…
Scoop.it est une plateforme de veille et de curation de contenus qui permet aux équipes de sélectionner, organiser et diffuser…
At slate, we revolutionize social content creation for brands. Our platform empowers social media teams to effortlessly craft…
We built contentstudio for the people behind the posts, the ones juggling 10 tabs, last-minute changes, and never-ending to-dos…
We built contentstudio for the people behind the posts, the ones juggling 10 tabs, last-minute changes, and never-ending to-dos…
Mavsocial is a simple and affordable social media management platform used by thousands of marketers, businesses, and agencies to…
Mavsocial is a simple and affordable social media management platform used by thousands of marketers, businesses, and agencies to…
Storychief centralises the process of editorial teams and social media managers so they can collaborate better, distribute their…
Lumen5 empowers your global team to create social media content in minutes. We work with enterprise brands, organizations, and…
Getsocial is a content analytics platform that helps marketers measure, promote and amplify their best content. We work with over…
Insense is the all-in-one solution for scaling ugc production and influencer marketing; offering both a creator marketing…
Shareaholic is the world's leading all-in-one content amplification platform that helps grow your website traffic, engagement…
Clearvoice takes the hassle out of content production by combining our network of thousands of vetted freelance talent, our…
Sharethis, a predactiv company has unlocked the power of global digital behavior by synthesizing social share, interest, and…
Spidwit is a cloud tool helping social media manager in finding thematic content, publishing or scheduling post and measure…
Distribion is a distributed marketing platform that provides mid-sized companies with through-channel marketing automation and…
Sprinklr is the definitive, AI-native platform for unified customer experience management (unified-cxm), empowering brands to…
Percolate is now part of the seismic enablement cloud. Seismic acquired percolate in 2019. Give them a follow at @seismic for the…
The businesses in this category sell tools that sit around the actual writing or filming of content: they help teams build it faster without a designer for every asset, get it in front of people who wouldn't have found it organically, pull in content other people have already made (customers, creators, curators) instead of starting from scratch, and work out afterwards which of it actually did anything. Buy one of these and what changes is usually one of: a marketing team that used to wait on design now assembles branded assets themselves from templates; a piece of content that used to live quietly on a blog now runs as a paid placement across a network of publisher sites; a brand that used to beg customers for photos now has a pipeline of creator content arriving on a schedule; or a content calendar that used to be a spreadsheet now has real numbers attached to every post showing what drove engagement or pipeline.
People end up here because content has outgrown what the team can handle by hand. Common triggers: marketing is publishing constantly but nobody can say which pieces influenced a sale, so budget conversations become guesswork; a small team is expected to produce brand-consistent assets across regions or channels and every request goes through a bottlenecked designer; content gets published but reach is flat because there's no paid or syndicated distribution behind it, just organic hope; or the brand wants more authentic, user-generated material but has no process for sourcing, rights-clearing, or repurposing it. In each case, the volume or complexity of content has passed the point where ad hoc tools and manual effort keep up.
The providers split roughly along the stages of that content life cycle, and that's the first thing to compare on: some are creation tools (template-based design, interactive and long-form formats, digital publications), some are distribution networks (native advertising placements on publisher sites, paid amplification), some specialise in curation and sourcing (finding or commissioning creator and customer content), and some are analytics layers that sit across everything else measuring performance and attribution. Within each, the real trade-offs are: how much creative control you give up for speed in creation tools; reach versus placement quality and cost-per-click in distribution networks; how much sourcing and rights management is handled for you versus left to your team in curation tools; and how deep the attribution goes versus how easy the reporting is to actually use in analytics products. Also worth checking early: whether the tool integrates with the CMS, DAM or ad platforms you already run, and whether pricing scales with usage (content volume, ad spend, seats) in a way that matches how heavily you'll actually use it.