Disqo is the most advanced platform for measuring how advertising works, empowering brands, agencies, and media companies to…
Category
Content Marketing Software
Software for producing, distributing, curating and measuring marketing content at scale, for teams that need to publish more, prove what's working, and stop content sitting unseen.
22 businesses
Experience is the message. Relayto engages advanced algorithms to automatically revamp static content into interactive microsites…
We built contentstudio for the people behind the posts, the ones juggling 10 tabs, last-minute changes, and never-ending to-dos…
We built contentstudio for the people behind the posts, the ones juggling 10 tabs, last-minute changes, and never-ending to-dos…
Contently is a content marketing SaaS platform and services company that helps brands tell great stories. Our platform powers the…
Triberr is the go-to platform for content, social media, and influencer marketing. Imagine an end-to-end solution that…
Improve audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content…
On February 21, 2022, movable ink acquired coherent path.
Content is the connective tissue between brands and consumers throughout the buying journey. Power engaging influencer…
Omneky generates personalized ads that scale. Omneky’s agentic AI system automates the entire creative feedback loop, connecting…
Content drives everything, but most teams are flying blind. Parse.ly gives editorial, marketing, and product teams the insights…
Shareaholic is the world's leading all-in-one content amplification platform that helps grow your website traffic, engagement…
Clearvoice takes the hassle out of content production by combining our network of thousands of vetted freelance talent, our…
Sharethis, a predactiv company has unlocked the power of global digital behavior by synthesizing social share, interest, and…
At writeraccess we know that you should create content that earns trust and drives sales. The fact is you need a steady stream of…
Addthis is the leading provider of behavioral audience data and website marketing tools. We help brands build more authentic…
Percolate is now part of the seismic enablement cloud. Seismic acquired percolate in 2019. Give them a follow at @seismic for the…
How new digital gets done Today everyone - from customers to employees - expects relevant, snack-able, delightful content that…
Mobibi is a dynamic solution that develops and distributes engaging and relevant content to build brand awareness, establish…
At motio, we help customers succeed in delivering and managing Their business intelligence analytics faster. Our commitment to…
Nativeai is an audience analytics and content intelligence tool for digital publishers which uses machine learning and deep…
Xerolag is an AI content generation app powered by gpt-3, the latest advanced deep learning language model. With xerolag, you can…
The businesses in this category sell tools that sit around the actual writing or filming of content: they help teams build it faster without a designer for every asset, get it in front of people who wouldn't have found it organically, pull in content other people have already made (customers, creators, curators) instead of starting from scratch, and work out afterwards which of it actually did anything. Buy one of these and what changes is usually one of: a marketing team that used to wait on design now assembles branded assets themselves from templates; a piece of content that used to live quietly on a blog now runs as a paid placement across a network of publisher sites; a brand that used to beg customers for photos now has a pipeline of creator content arriving on a schedule; or a content calendar that used to be a spreadsheet now has real numbers attached to every post showing what drove engagement or pipeline.
People end up here because content has outgrown what the team can handle by hand. Common triggers: marketing is publishing constantly but nobody can say which pieces influenced a sale, so budget conversations become guesswork; a small team is expected to produce brand-consistent assets across regions or channels and every request goes through a bottlenecked designer; content gets published but reach is flat because there's no paid or syndicated distribution behind it, just organic hope; or the brand wants more authentic, user-generated material but has no process for sourcing, rights-clearing, or repurposing it. In each case, the volume or complexity of content has passed the point where ad hoc tools and manual effort keep up.
The providers split roughly along the stages of that content life cycle, and that's the first thing to compare on: some are creation tools (template-based design, interactive and long-form formats, digital publications), some are distribution networks (native advertising placements on publisher sites, paid amplification), some specialise in curation and sourcing (finding or commissioning creator and customer content), and some are analytics layers that sit across everything else measuring performance and attribution. Within each, the real trade-offs are: how much creative control you give up for speed in creation tools; reach versus placement quality and cost-per-click in distribution networks; how much sourcing and rights management is handled for you versus left to your team in curation tools; and how deep the attribution goes versus how easy the reporting is to actually use in analytics products. Also worth checking early: whether the tool integrates with the CMS, DAM or ad platforms you already run, and whether pricing scales with usage (content volume, ad spend, seats) in a way that matches how heavily you'll actually use it.