Modus (a bigtincan company) makes distributing content and engaging your buyers simple. The modus platform makes it easy for your…
4.3
138 reviews
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Broker Registries
For teams that need one accurate record of prospects, content, training and activity feeding their sales stack, instead of scattered spreadsheets and half-synced tools.
In April 2023, circa was acquired by mitratech. Mitratech is a proven global technology partner for corporate legal, risk, and…
4.2
139 reviews
Clearstar, inc. Is a leading human resources (HR) technology company specializing in background, drug, and health screening…
4.2
6 reviews
Ideagen Huddle is now known as Ideagen Collaboration Portal.
4.2
86 reviews
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At smarte, we understand the challenges faced by revenue-generating teams. That's why we've created a global B2B sales…
4.2
Subscription
Clearslide makes it easy for sales and marketing teams to find the best content, effectively communicate it whether in-person, on…
4.1
501 reviews
Finch gives businesses access to enterprise-grade tools (dsp, paid social, paid search, CRO, geo, and SEO) and creates alignment…
4.1
18 reviews
Opera mediaworks is now adcolony! New name, new look, same promise. To follow adcolony, please visit the official adcolony…
4.0
4 reviews
Dms is a national, vertically integrated, multichannel direct marketing company. We understand successful direct marketing…
4.0
Founded in 1997, whitepages® is an industry leader in people search, reverse phone lookup, address verification, contact data…
4.0
Klear is now officially part of meltwater. We invite you to join us on this journey by following meltwater. Learn more about the…
3.9
1218 reviews
Marketers use our data to deliver the right message to the right audience at the right time. Focus USA is a leading direct…
3.8
Symphony talent delivers innovative, award-winning talent acquisition solutions that empower clients worldwide to expertly…
3.6
21 reviews
Emx is a leading end-to-end programmatic technology group focused on the planning, buying, and measurement of ctv and omnichannel…
3.5
1 reviews
Qualfon provides 360 degrees of customer experience support for your business with mission-driven processes that keep each person…
3.5
We are the shelf the influencer operating system for modern ROI Your ROI is now at the mercy of algorithms. The old influencer…
3.5
1 reviews
Loop lxp is a flexible, easy-to-use learning experience platform that eliminates the pain of traditional learning platforms for…
3.3
2 reviews
Ascendify helps the world's largest organizations attract, engage and select their future talent. Our AI-powered software…
3.0
3 reviews
Sterling (acquired a-check) is now sterling, a first advantage company.
3.0
22 reviews
Ascendify helps the world's largest organizations attract, engage and select their future talent. Our AI-powered software…
3.0
3 reviews
Ascendify helps the world's largest organizations attract, engage and select their future talent. Our AI-powered software…
3.0
3 reviews
Restless bandit is an enterprise grade AI and machine learning technology that is purposed built for the recruiting / labor…
3.0
2 reviews
Gradleaders is more than just a software provider. Our industry-leading customer service, best practice advice, and innovative…
2.9
6 reviews
Milestone marketing solutions offers comprehensive direct mail services, powered by unique data driven models, to drive sales…
2.8
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These businesses are hired to build and maintain the record that sales and marketing teams actually work from — who the prospects and accounts are, which content or proposal a rep sent and whether it was opened, what a rep has been trained and certified on, who registered for an event, how someone used the product before renewal came up, and where a lead came from before it hit the CRM. Once one of these is in place, a rep stops hunting for the current deck, marketing can see which accounts are actually engaging rather than guessing, and operations has a single place leads and activity flow through instead of a chain of exports and manual updates.
People start looking for this when the data that should support a deal is scattered across inboxes, ad accounts, spreadsheets, and someone's memory. Reps are sending outdated collateral because nobody owns the content library. Leads generated on a Facebook or LinkedIn campaign sit for days before anyone pushes them into the CRM. An event has three hundred registrants and nobody can say how many became pipeline. A customer churns and it turns out their usage had been dropping for months, but nobody was watching. Sales leadership asks how reps are actually performing against training or messaging, and the honest answer is "we don't really know." The common thread is a gap between where activity happens and where it's recorded.
The providers here split by which record they consider the core one. Some are built around content and proposals — tracking what's sent, opened, and signed. Some are built around people and accounts — enriching contact and firmographic data so targeting is based on something real. Others focus on behaviour — session or product usage data that flags intent or churn risk. And a separate group exists purely to move data between systems, catching leads at the point of capture (ad platform, event, webinar) and routing them before they go stale. When comparing them, look at whether the tool is meant to be the system of record or just a pipe between two others, how deep its native integrations run into your CRM and ad accounts, whether reporting is real-time or batched overnight, and how pricing scales — by seat, by contact volume, or by data volume — since that decides whether it stays affordable as the team or the account list grows.