Category

Account-Based Marketing Software

Software for identifying, prioritising and marketing to named accounts using intent data, predictive scoring and coordinated multi-channel outreach.

36 businesses

Bluebirde.io

Bengaluru, Karnataka, India

At bluebird, we create omni-channel experiences aimed at opening meaningful conversations with your target accounts, accelerate…

5.0 1 reviews

Intent IQ

New York, New York, United States

A global leader in the next-generation identity resolution Leveraging +20b online signals every 24 hours and over 15b email open…

5.0 1 reviews

PowerRouter

Austin, Texas, United States

Powerrouter helps companies increase conversions with intelligent lead routing. Built inside the Salesforce CRM - powerrouter's…

5.0 4 reviews

Propensity

Exeter, New Hampshire, United States

Propensity is the only account-based marketing (ABM) platform with contact-level attribution. Easily run omnichannel ABM…

4.9 6 reviews

xiQ

Redwood City, California, United States

Xiq: where iq and eq meet AI to boost B2B sales and marketing! Xiq brings together generative AI (xgpt) with behavioral…

4.9 45 reviews

Folloze

San Mateo, California, United States

Folloze is the AI-powered personalization platform that helps b6b marketing and sales teams create dynamic, relevant buyer…

4.8 41 reviews

Ramper

São Paulo, São Paulo, Brazil

Somos uma plataforma de prospecção digital que ajuda empresas B2B a gerarem leads mais qualificados para seus processos de…

4.8 2 reviews

Revotas

Boston, Massachusetts, United States

Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as miele, beşiktaş…

4.8 11 reviews

Influ2

New York, New York, United States

Influ2 is built for the messy reality of B2B sales: - actionable contact-level intent. Spot the moment named buyers start…

4.7 37 reviews

Intento

Berkeley

Intento automates translation for global companies using AI agents. Its enterprise language hub enables companies like procore…

4.7 8 reviews

Maroon.ai

Philadelphia, Pennsylvania, United States

Stealth mode

4.7 29 reviews

Recotap

Bengaluru, Karnataka, India

Recotap is an account-based marketing (ABM) & ad platform that helps B2B marketing & sales teams work together to precisely…

4.7 25 reviews

Adapt

Coimbatore, Tamil Nadu, India

Adapt is a global B2B account intelligence provider with 500,000+ users and 61m+ high-quality business contacts. Adapt is a…

4.6 2640 reviews

Metadata.io

San Jose, California, United States

Metadata is an AI-driven B2B digital advertising platform. You run the media strategy. AI runs the ads. By consolidating campaign…

4.6 242 reviews

TrenDemon

Netanya, Israel

Trendemon is a web personalization & account-based marketing orchestration solution - A goal-based journey orchestration platform…

4.6 62 reviews

Bombora

New York, New York, United States

Bombora Audience Solutions connects the B2B ecosystem in a one-of-a-kind data co-op of leading publishers, brand websites, and…

4.5 3 reviews

Cyance

London, England, United Kingdom

Cyance, an expandi brand, is the leading provider of global, B2B intent data, delivering the most extensive reach for European…

4.5 20 reviews

Getintent

New York, New York, United States

Getintent is an adtech company that offers a highly customizable AI-powered programmatic suite for agencies, publishers…

4.5 3 reviews

Intent Media

New York, New York, United States

Editor's Pick A Guide to the Best Eats Near Clarke Quay Singapore A Traveler’s Guide to VPNs and Public Wi-Fi,

4.4 4 reviews

Terminus ABM Platform

Atlanta, Georgia, United States

Terminus is now part of demandscience - please visit demandscience: https://www.LinkedIn.com/company/demandscience/ Demandscience…

4.4 433 reviews

AccountPal

Austin

Account based marketing, account centric sales, account engagement analysis, account playbooks on Salesforce.com

4.3 5 reviews

With proprietary data and omni-channel activation like events, content, programmatic and chat, we cut through the noise to reach…

4.3 159 reviews

Intentsify

Westwood, Massachusetts, United States

Intentsify empowers B2B marketers to turn buying signals into pipeline by enhancing conversions among decision makers at priority…

4.3 16 reviews
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Showing 24 of 36 — 12 more to see.

These vendors sell the infrastructure behind account-based marketing: tools that let you name the specific companies you want as customers, watch for signals that those companies are in a buying cycle, and then run coordinated campaigns — display ads, personalised web pages, email, direct mail — aimed at the actual people inside those accounts rather than at anonymous form-fills. Once in place, marketing stops measuring itself on lead volume and starts measuring account engagement: who at the target company is reading what, which departments are showing up, and whether the account as a whole is moving toward a buying decision. Sales gets a different kind of handoff — not a name and email address, but a picture of an account's activity across multiple contacts.

People go looking for this when the usual lead-gen approach has stopped matching how their business actually sells. That's typically a company with a defined, finite list of accounts it needs to win — often enterprise or complex B2B deals with several stakeholders — where inbound leads keep arriving from companies that were never going to buy, while the accounts that matter show no engagement at all until a deal is already half-lost to a competitor. Sales and marketing start arguing about lead quality, deals stall because only one buyer at the account was ever contacted, and nobody can say which target accounts are actively researching the company versus which have gone quiet.

The products differ mainly in how much of the problem they take on. Some are purely data providers, supplying intent or firmographic signals that you feed into your own CRM or marketing automation platform; others are full orchestration platforms that also build the ad campaigns, personalise the web experience and manage the workflow end to end. Predictive and AI-scoring vendors focus on telling you which accounts to prioritise; advertising-led platforms focus on reaching the people at those accounts wherever they browse. When comparing them, look at what signals they actually use (intent, technographic, engagement, or self-reported), how deep the integration goes with the CRM and marketing automation you already run, how many accounts and contacts the pricing model assumes, and how much strategic setup — segmentation, messaging, channel selection — is left for your team to do versus handled by the platform.

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