B2B GTM teams use ocean.io's prospecting data platform to find accounts and contacts no one else can. No matter how specific the…
3.9
4 reviews
Category
Account-Based Marketing Software
Software for identifying, prioritising and marketing to named accounts using intent data, predictive scoring and coordinated multi-channel outreach.
Addaptive intelligence is the leading provider of account-based advertising and analytics. Deploying display, native, video, ctv…
3.5
1 reviews
Liveintent, one of the world’s largest people-based marketing platforms, connects 2,500 publishing and advertising brands with…
3.4
15 reviews
Aberdeen strategy & research, a division of spiceworks ziff davis, with over three decades of experience in independent, credible…
Unrated
Monitor public intent signals, customized to what you sell. Discover intent from job postings, websites, news, 10-k reports, and…
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Contactlevel is a next-generation B2B advertisement solution enabling marketers to target on the individual level, track audience…
Unrated
Deepintent is the leading healthcare demand-side platform (dsp), purpose-built to help marketers plan, activate, and optimize…
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Docket is the agentic marketing platform for B2B revenue teams. Its AI marketing agent is always on - engaging website visitors…
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At enhancio, we’re building the next-generation demand automation platform to help businesses organize, streamline, and enhance…
Unrated
Inuvo, inc. (nyse American: inuv) is a disruptive AI specifically designed for modeling media audiences. Intentkey® AI is a…
Unrated
Keen decision systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing…
Unrated
Unrated
Maestro is ABM SaaS to help companies to sell to enterprises and target accounts through the ABM process with personalized each…
Unrated
Nextroll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted…
Unrated
Primer unlocks B2C-level targeting and activation for B2B marketers. Precision targeting, better leads, and more efficient spend…
Unrated
Projectmark (aka project mark) is the CRM built for the construction industry. Our platform empowers teams to be more productive…
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Reintent offers an automated contact management solution built specifically for large data companies and enterprise software…
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Splashmetrics is the world’s first end-to-end agentic AI platform for B2B self-serve buying. It revolutionizes sales development…
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Sprouts.AI is an AI native “generative demand platform” disrupting the $1.1t B2B GTM category. Sprouts.AI helps B2B demand gen…
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Syft finds companies actively struggling with the exact problem your product solves, then tells your sellers or AI agents exactly…
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These vendors sell the infrastructure behind account-based marketing: tools that let you name the specific companies you want as customers, watch for signals that those companies are in a buying cycle, and then run coordinated campaigns — display ads, personalised web pages, email, direct mail — aimed at the actual people inside those accounts rather than at anonymous form-fills. Once in place, marketing stops measuring itself on lead volume and starts measuring account engagement: who at the target company is reading what, which departments are showing up, and whether the account as a whole is moving toward a buying decision. Sales gets a different kind of handoff — not a name and email address, but a picture of an account's activity across multiple contacts.
People go looking for this when the usual lead-gen approach has stopped matching how their business actually sells. That's typically a company with a defined, finite list of accounts it needs to win — often enterprise or complex B2B deals with several stakeholders — where inbound leads keep arriving from companies that were never going to buy, while the accounts that matter show no engagement at all until a deal is already half-lost to a competitor. Sales and marketing start arguing about lead quality, deals stall because only one buyer at the account was ever contacted, and nobody can say which target accounts are actively researching the company versus which have gone quiet.
The products differ mainly in how much of the problem they take on. Some are purely data providers, supplying intent or firmographic signals that you feed into your own CRM or marketing automation platform; others are full orchestration platforms that also build the ad campaigns, personalise the web experience and manage the workflow end to end. Predictive and AI-scoring vendors focus on telling you which accounts to prioritise; advertising-led platforms focus on reaching the people at those accounts wherever they browse. When comparing them, look at what signals they actually use (intent, technographic, engagement, or self-reported), how deep the integration goes with the CRM and marketing automation you already run, how many accounts and contacts the pricing model assumes, and how much strategic setup — segmentation, messaging, channel selection — is left for your team to do versus handled by the platform.