Sector

Vertical Industry Software

Software built for dealership operations and sports sponsorship, from inventory and CRM tools for auto dealers to sponsorship valuation and fan data platforms for rights holders and brands.

98 businesses

Partner with MCH Strategic Data, a leading marketing data provider. Access accurate K-12 education email lists to fuel your…

Unrated

MVP Index

Austin

Our software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations…

Unrated

North American Media

Danbury, Connecticut, United States

North American media is a leading, highly reputable and progressive acquisition, retention and monetization media company…

Unrated

OpenSponsorship

New York, New York, United States

Opensponsorship, based in New York, NY, is the leading marketplace for connecting brands with athlete influencers. With a network…

Unrated

The world's leading sports data and statistics company. Opta collect, package and distribute the most detailed sports data in the…

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Outkeep

Charlotte

Outkeep is a B2B email marketing platform built for compliant audience growth and engagement. Marketing teams are stuck endlessly…

Unrated

Pico

Haifa, Israel

We turn digital engagement into valuable data. Pico is a data-driven fan marketing platform that helps sports teams and brands…

Unrated

Profiles on 5M+ private U.S. companies with proprietary revenue, profit & valuation estimates. Build watchlists around your…

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150M property records. 20 years of proprietary data. Over $50B in closed transactions. The #1 white-label AI platform for…

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Restaurantology is the go-to data for your go-to-market. We help SaaS teams sell smarter into the restaurant industry by…

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Find your ideal biotech, pharma, and academic prospects with tradeshow, funding, and publication intelligence.

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SocialCast

Canberra

Founded by lindsay gray, stadiuum was a multi-year exploration into sport, media, and real-time narrative intelligence. That…

Unrated

SponsorUnited

Stamford, Connecticut, United States

Launched in 2018, sponsorunited is the leading global sports and entertainment intelligence platform, delivering actionable data…

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SSB

Englewood, Colorado, United States

Ssb’s professional sports and entertainment solutions are now handled by kore software.

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Access workforce and education outcome insights on over 150 million professionals. Track your alumni outcomes with confidence.

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String DPS

Groton, Massachusetts, United States

String automotive helps auto dealers more profitably attract, convert and retain in-market buyers. Our online optimization tools…

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Transform omnichannel healthcare marketing by engaging DTC and HCP audiences with precision at scale while ensuring 100% privacy…

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Synaptic

San Francisco

Synaptic is a leading data intelligence platform for private investors - supporting multiple stages of the investment process…

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TovoData

Newport Beach, California, United States

Since 1996, ileads.com has innovated new and exciting customer acquisition products for real estate, lending, and the insurance…

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TradableBits

Vancouver, British Columbia, Canada

Tradable bits helps you earn more attention and revenue per fan with a suite of tools built to enrich the fan experience. Need a…

Unrated

WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence…

Unrated
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The businesses here build software around one specific industry's workflow rather than a generic business function. On the automotive side that means dealer management systems, CRM tools tuned to how car sales actually happen, inventory feeds that push listings to third-party marketplaces, websites built around VIN search and financing calculators, and tools that mine your existing customer base for people whose lease or loan is about to mature. On the sports side it means platforms that match athletes and teams with sponsors, measure what a logo actually earns in broadcast and social exposure, and track fan engagement and brand mentions across channels a general marketing tool wouldn't know how to parse.

People end up looking for this because the generic tools they're using don't fit how the industry actually runs. A dealership's sales team is chasing leads in spreadsheets, inventory is stale or missing on the sites customers actually browse, online reviews are piling up unanswered and dragging down conversion, or nobody in the building knows which of last year's customers are ready to trade in. On the sports side, a team or rights holder has sponsorship inventory it can't price with any confidence, a brand has signed a sponsorship deal and has no way to prove what it delivered, or a rights holder is watching fan attention move to social and broadcast data it has no system to capture.

Providers split roughly into system-of-record platforms and point solutions layered on top. Dealer CRM and DMS vendors want to be the place your sales and service data lives, which means real switching cost but also real lock-in — check what happens to your data and integrations if you leave. Inventory syndication and website vendors compete on how many marketplaces and OEM programs they actually connect to, and on how fast listings update. Reputation and equity-mining tools are narrower and easier to bolt on, but only as good as the CRM data they read from. In sports, the split is between measurement and analytics vendors who tell you what exposure or engagement is worth, and marketplace or matching platforms that help you find and negotiate the deal in the first place — some do both, most don't. Worth comparing vendors on which data sources they actually own versus license from someone else, how deep the integration goes into your existing systems, and whether you're buying a tool or effectively outsourcing a function.

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