Category

Sports Software

For teams buying, selling or proving the value of sports sponsorship, athlete marketing and fan data — software that measures exposure, connects brands with rights holders and athletes, and tracks results.

16 businesses

Blinkfire Analytics

Chicago, Illinois, United States

Blinkfire analytics is an AI-first company with leading business intelligence & marketing analytics products to evaluate sports…

5.0 1 reviews

Relo Metrics

Santa Monica, California, United States

Relo metrics is an AI-powered sponsorship analytics intelligence platform that enables brands to track and optimize their…

4.8 6 reviews

opendorse

Lincoln, Nebraska, United States

Opendorse is the leading athlete marketplace and nil technology company. Our industry-leading nil solutions help athletes and…

4.6

Zoomph

Reston, Virginia, United States

Zoomph helps sports organizations and brands turn sponsorship into a measurable business asset. We're an AI-powered sponsorship…

4.5 24 reviews

Hookit

San Diego, California, United States

Hookit is an AI-powered sponsorship analytics and valuation platform™, designed to quantify and track the value and performance…

4.0 1 reviews

Ligr live is the only operating system for live sports. Easily create and automate professional livestreams with tv-quality…

Unrated

Caféine est un ensemble de solutions vous permettant d'obtenir puis de gérer un site internet sans aucune connaissance dans ce…

Unrated

KORE Suite

Greenwood Village, Colorado, United States

Ssb and its solutions have been acquired by two circles. This page is no longer active. Please follow two circles for all future…

Unrated

MVP Index

Austin

Our software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations…

Unrated

OpenSponsorship

New York, New York, United States

Opensponsorship, based in New York, NY, is the leading marketplace for connecting brands with athlete influencers. With a network…

Unrated

The world's leading sports data and statistics company. Opta collect, package and distribute the most detailed sports data in the…

Unrated

Pico

Haifa, Israel

We turn digital engagement into valuable data. Pico is a data-driven fan marketing platform that helps sports teams and brands…

Unrated

SocialCast

Canberra

Founded by lindsay gray, stadiuum was a multi-year exploration into sport, media, and real-time narrative intelligence. That…

Unrated

SponsorUnited

Stamford, Connecticut, United States

Launched in 2018, sponsorunited is the leading global sports and entertainment intelligence platform, delivering actionable data…

Unrated

SSB

Englewood, Colorado, United States

Ssb’s professional sports and entertainment solutions are now handled by kore software.

Unrated

TradableBits

Vancouver, British Columbia, Canada

Tradable bits helps you earn more attention and revenue per fan with a suite of tools built to enrich the fan experience. Need a…

Unrated

These businesses build the software that sits underneath sponsorship and athlete marketing deals. In practice that means pulling logo and mention exposure out of broadcast footage and social media, turning it into a dollar value, and giving a brand, a team or a league a number they can put in front of a CFO. It also means running the marketplace side: matching athletes and influencers with brands for endorsement work, handling the contracts and payment, and giving athletes a way to manage their own sponsorship pipeline instead of relying entirely on an agent. Some also supply the underlying sports data feeds — live scores, stats, player tracking — that broadcasters, betting products and fan apps are built on.

People end up looking for this when they can't answer a basic question: what did we actually get for the sponsorship money, or the athlete deal, or the media rights we sold? A sponsorship team renewing a stadium naming-rights deal with no evidence of impressions delivered, a rights holder trying to price inventory for a new season, a marketing manager fielding fifty athlete outreach requests with no way to compare their reach, or a broadcaster whose live data feed keeps dropping during a match — all of these push someone to start evaluating this kind of software rather than living with spreadsheets and gut feel.

The providers split roughly into three camps: valuation and measurement platforms that quantify exposure across broadcast, social and digital media; marketplace and deal-management tools that connect brands and athletes and handle the transaction; and raw data and analytics providers that feed stats and audience intelligence into other systems. Worth comparing on which side of the deal they're built for (brand, rights holder or athlete), how they source exposure data — computer vision on broadcast footage versus social API scraping versus manual logging — how many leagues and sports they actually cover in depth, whether reporting is real-time or post-campaign, and how easily their output plugs into the CRM or reporting stack you already run.

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