SocialCast

About SocialCast

Founded by lindsay gray, stadiuum was a multi-year exploration into sport, media, and real-time narrative intelligence. That founder-led pursuit has now evolved into firesight AI - built for the age of AI-driven work. Stadiuum began as an attempt to make sense of modern information environments - where narratives move fast, emotion distorts reality, and signal is often buried beneath noise. IT explored how cultural momentum, bias, and real-time coverage shape what people believe. What made stadiuum remarkable was the scale of the vision and the breadth of talent IT attracted - with creative technologists, business leaders, and sports executives contributing from all corners of the globe, including: emi music, the European commission, richmond f.c., the scottish professional football league (spfl), ladbrokes coral group, tabcorp, the Canadian football league, the israeli professional football league, the national rugby league (nrl), and the australian football league (afl), TO name a few.
Stadiuum is now archived as a legacy chapter. Lindsay gray continues the mission through firesight AI - a portfolio brand within d’vinci group, a venture studio guided by a thesis of discontinuous innovation. This model is a direct response to a defining shift in computing - where intelligence is being democratised, product cycles compress, and small teams can build, ship, and scale faster than ever before. The venture studio is lindsay’s continued embrace of entrepreneurship, only now at scale. Not an ending but a vision evolved.