Category

Social Media Marketing Software

Software for scheduling posts, tracking mentions, measuring performance and running influencer campaigns across social channels, for marketing teams who need to show what their social activity is worth.

22 businesses

HeyOrca

St. John's

Heyorca is the social media management tool that’s perfect for teams and agencies. Create, collaborate, and build communities all…

4.7 236 reviews Freemium

HypeAuditor

Indianapolis, Indiana, United States

Hypeauditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes…

4.6 86 reviews

Later

Boston, Massachusetts, United States

Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…

4.6 284 reviews

Agorapulse

Paris, Île-De-France, France

Agorapulse is the secret ingredient for social media managers and marketing leaders whose ambition is to drive real business…

4.5 857 reviews

CreatorIQ

Culver City, California, United States

Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…

4.5 242 reviews

Locobuzz

Mumbai, Maharashtra, India

At locobuzz, we understand the power of meaningful customer interactions. Our platform, integrating AI, machine learning, big…

4.5 17 reviews

SocialPilot

Lewes, Delaware, United States

Founded in 2014 by jimit bagadiya and tejas mehta, socialpilot helps marketing agencies, brands, and businesses of all sizes…

4.5 458 reviews

Heepsy

Vizcaya, Pais Vasco, Spain

Heepsy has consolidated its position as one of the leading players in the influencer marketing space. Based in bilbao, Spain…

4.3 16 reviews

Mention

Paris, Île-De-France, France

Mention is the leading tool for brand and media monitoring, social listening and reputation management for enterprises and…

4.3 437 reviews Subscription

Recur Post

Winder, Georgia, United States

Recurpost is a powerful social media management tool that simplifies scheduling, automates posting, and maximizes engagement…

4.3 20 reviews

Traackr

San Francisco, California, United States

Traackr is the creator marketing intelligence platform for the world’s leading brands. Built for global enterprise complexity…

4.3 122 reviews Quote-based

TRIBE Software

Moorabbin, Victoria, Australia

Tribe delivers creator marketing solutions by connecting brands with creators who are ready to become their community. Powered by…

4.3 35 reviews

MeetEdgar

Edina, Missouri, United States

Edgar schedules your social media so you don't have to. Save time planning, creating & publishing your social media content all…

4.2 52 reviews

Qoruz

Bengaluru, India

Qoruz is an enterprise-grade creator collaboration platform. Qoruz makes it easy for brands to collaborate with the right…

4.2 10 reviews

Retortal

Maidstone

Retortal provides digital asset creation, management and publishing for the direct selling industry. Retortal has helped many of…

4.2 3 reviews

Swat.io

Vienna, Wien, Austria

Swat.io is the social media management platform for professional teams that need to work reliably under pressure. Built for small…

4.2 69 reviews

Scrunch

Brisbane

For marketers who want to grow their reach, revenue & careers. The scrunch ultimate marketing membership & 10+yrs digital agency.

3.5 11 reviews

Fastory

Montreuil, Île-De-France, France

Kontest is a cutting-edge platform to create and spread contest apps on Facebook, the web and mobile devices. Watch the video…

3.0 1 reviews Subscription

Kicksta

San Diego, California, United States

Kickstart your Instagram following and convert your followers into customers. We connect you with the people who love what you…

2.1 15 reviews

influencerIMPACT

London, England, United Kingdom

Mmi provides media insights and online retail analytics for the beauty industry. Our heritage dates back to the 1980’s when we…

Unrated

LinkPizza

Amsterdam, Netherlands

Linkpizza maakt content- en influencer marketing schaalbaar en meetbaar. De drijvende kracht achter linkpizza is een team experts…

Unrated Subscription

These are the tools that do the daily mechanics of running a brand on social media. That means scheduling and publishing posts across Instagram, X, Facebook, LinkedIn and TikTok from one calendar instead of five separate logins, pulling engagement and follower data into dashboards so someone can report on what's actually working, tracking every mention of a brand or competitor across the web so a support or PR team can respond before a complaint spreads, and finding, vetting, paying and reporting on influencers so that relationship doesn't live in a spreadsheet and a pile of DMs. Hire one of these and the change is concrete: fewer manual logins, a single approval workflow before anything goes live, and numbers you can put in front of a CMO instead of a screenshot of likes.

People start looking for this when the current setup has quietly stopped working. A marketing team is posting to each channel by hand and missing things, or several people are posting with no shared calendar and no idea what's already gone out. Mentions and complaints are being found by accident, days late, usually by a customer telling someone directly. Influencer spend is happening but nobody can say which creators actually drove sales, because the tracking is a mix of promo codes and trust. And when leadership asks for a report on social performance, it takes two days of copying numbers out of five different apps to produce one.

The providers here split roughly along the job they do: publishing and scheduling, analytics and reporting, listening and monitoring, or influencer campaign management, and some try to cover more than one. The real differences show up in the detail. Analytics tools vary in whether they pull data through official platform APIs, which is accurate but limits historical depth and what can be measured, or through other methods that go deeper but are less reliable. Monitoring tools differ in how wide their source coverage is — social only, or also news, forums and review sites — and how good the sentiment analysis is outside English. Influencer platforms differ in whether they're a marketplace of vetted creators you can hire into, or software layered on relationships you already manage yourself, and how seriously they check for fake followers. When comparing options, weigh channel coverage against your actual channel mix, check whether approval workflows match how your team signs off content, and look at whether pricing scales by seats, by posts, or by the size of your audience, since that decides what it costs you a year from now, not just this month.

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