Category

Social Media Marketing Software

Software for scheduling posts, tracking mentions, measuring performance and running influencer campaigns across social channels, for marketing teams who need to show what their social activity is worth.

46 businesses

Gatsby

San Diego

Social automations built into klaviyo, attentive, yotpo and more. Accelerate your growth through community. Unlock higher…

4.8 13 reviews

#paid

Toronto, Ontario, Canada

#paid is an award-winning creator marketplace that connects vetted creators with the world’s most recognizable brands, like…

4.8 195 reviews

Echobox

London, England, United Kingdom

We help publishers around the world save time and increase performance with newsletter and social media automation

4.7 69 reviews

GRIN

Sacramento, California, United States

Build and scale a world-class creator program with grin. Thousands of industry pioneers-like skims, rhode, and gopro-use our…

4.7 311 reviews

HeyOrca

St. John's

Heyorca is the social media management tool that’s perfect for teams and agencies. Create, collaborate, and build communities all…

4.7 236 reviews Freemium

Linqia

San Francisco, California, United States

Founded in 2012, linqia is the leading independent influencer marketing agency in the us. While some influencer companies offer…

4.7 19 reviews

Pictory AI

Bothell

Democratizing video. A world where anyone can turn their content into engaging videos at scale. Pictory is online software that…

4.7 46 reviews

quintly

Hamburg, Hamburg, Germany

Quintly is now facelift data studio. Please follow facelift at our main page: https://www.LinkedIn.com/company/facelift-brand-buil…

4.7 63 reviews

SentiOne

Gdansk, Pomerania, Poland

Sentione is a conversational AI platform. We develop technology providing state-of-the-art customer service automation based on…

4.7 35 reviews

Brand24

Wrocław, Lower Silesia, Poland

Brand24 is an award-winning app that helps you track & engage people talking about your company. Thousands of brands of all sizes…

4.6 213 reviews

HypeAuditor

Indianapolis, Indiana, United States

Hypeauditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes…

4.6 86 reviews

Influencity

Madrid, Madrid, Spain

The most completed AI-powered influencer marketing platform for worldwide brands and agencies, with a full stack of solutions to…

4.6 133 reviews

Later

Boston, Massachusetts, United States

Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…

4.6 284 reviews

Lumanu

New York, New York, United States

Lumanu powers seamless, tax-compliant payments across 180+ countries. Faster execution, better visibility, and no back-office…

4.6 18 reviews

Planable

Lewes, Delaware, United States

A social media management tool built for fast-moving marketing teams. It’s the spot where you can create, plan, review, approve…

4.6 497 reviews

Socialinsider

Bucharest, Bucureşti, Romania

Socialinsider helps senior social media leaders instantly analyze competitors and industry performance, so they know what’s…

4.6 96 reviews

Agorapulse

Paris, Île-De-France, France

Agorapulse is the secret ingredient for social media managers and marketing leaders whose ambition is to drive real business…

4.5 857 reviews

BuzzSumo

Brighton, England, United Kingdom

Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…

4.5 95 reviews

CreatorIQ

Culver City, California, United States

Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…

4.5 242 reviews

Fanbooster

Bellevue, Washington, United States

Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…

4.5 820 reviews

Locobuzz

Mumbai, Maharashtra, India

At locobuzz, we understand the power of meaningful customer interactions. Our platform, integrating AI, machine learning, big…

4.5 17 reviews

Sendible

Bellevue, Washington, United States

Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…

4.5 820 reviews

SocialPilot

Lewes, Delaware, United States

Founded in 2014 by jimit bagadiya and tejas mehta, socialpilot helps marketing agencies, brands, and businesses of all sizes…

4.5 458 reviews
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These are the tools that do the daily mechanics of running a brand on social media. That means scheduling and publishing posts across Instagram, X, Facebook, LinkedIn and TikTok from one calendar instead of five separate logins, pulling engagement and follower data into dashboards so someone can report on what's actually working, tracking every mention of a brand or competitor across the web so a support or PR team can respond before a complaint spreads, and finding, vetting, paying and reporting on influencers so that relationship doesn't live in a spreadsheet and a pile of DMs. Hire one of these and the change is concrete: fewer manual logins, a single approval workflow before anything goes live, and numbers you can put in front of a CMO instead of a screenshot of likes.

People start looking for this when the current setup has quietly stopped working. A marketing team is posting to each channel by hand and missing things, or several people are posting with no shared calendar and no idea what's already gone out. Mentions and complaints are being found by accident, days late, usually by a customer telling someone directly. Influencer spend is happening but nobody can say which creators actually drove sales, because the tracking is a mix of promo codes and trust. And when leadership asks for a report on social performance, it takes two days of copying numbers out of five different apps to produce one.

The providers here split roughly along the job they do: publishing and scheduling, analytics and reporting, listening and monitoring, or influencer campaign management, and some try to cover more than one. The real differences show up in the detail. Analytics tools vary in whether they pull data through official platform APIs, which is accurate but limits historical depth and what can be measured, or through other methods that go deeper but are less reliable. Monitoring tools differ in how wide their source coverage is — social only, or also news, forums and review sites — and how good the sentiment analysis is outside English. Influencer platforms differ in whether they're a marketplace of vetted creators you can hire into, or software layered on relationships you already manage yourself, and how seriously they check for fake followers. When comparing options, weigh channel coverage against your actual channel mix, check whether approval workflows match how your team signs off content, and look at whether pricing scales by seats, by posts, or by the size of your audience, since that decides what it costs you a year from now, not just this month.

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