Category

Social Media Marketing Software

Software for scheduling posts, tracking mentions, measuring performance and running influencer campaigns across social channels, for marketing teams who need to show what their social activity is worth.

23 businesses

Kolsquare

Milan

Inflead is at the forefront of influencer marketing intelligence, offering unparalleled precision and analytical efficacy. We…

5.0 1 reviews

Echobox

London, England, United Kingdom

We help publishers around the world save time and increase performance with newsletter and social media automation

4.7 69 reviews

Linqia

San Francisco, California, United States

Founded in 2012, linqia is the leading independent influencer marketing agency in the us. While some influencer companies offer…

4.7 19 reviews

Brand24

Wrocław, Lower Silesia, Poland

Brand24 is an award-winning app that helps you track & engage people talking about your company. Thousands of brands of all sizes…

4.6 213 reviews

HypeAuditor

Indianapolis, Indiana, United States

Hypeauditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes…

4.6 86 reviews

Later

Boston, Massachusetts, United States

Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…

4.6 284 reviews

NeoReach

San Francisco, California, United States

Neoreach’s mission is to empower creators by transforming their influence into sustainable income streams. We are committed to…

4.6 8 reviews

Socialinsider

Bucharest, Bucureşti, Romania

Socialinsider helps senior social media leaders instantly analyze competitors and industry performance, so they know what’s…

4.6 96 reviews

Agorapulse

Paris, Île-De-France, France

Agorapulse is the secret ingredient for social media managers and marketing leaders whose ambition is to drive real business…

4.5 857 reviews

BuzzSumo

Brighton, England, United Kingdom

Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…

4.5 95 reviews

CreatorIQ

Culver City, California, United States

Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…

4.5 242 reviews

Fanbooster

Bellevue, Washington, United States

Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…

4.5 820 reviews

Naytev

San Francisco, California, United States

Naytev is a social media management platform that optimizes the packaging and distribution of your content. While social networks…

4.4 23 reviews

Oktopost

San Francisco, California, United States

Ez texting - the effortless way to start text marketing. Since 2004, ez texting has provided 230,000+ growing businesses and…

4.4 138 reviews

Popular Pays

Chicago, Illinois, United States

Popular pays is an all-in-one influencer marketing and visual content creation platform for brands of all sizes. Designed to make…

4.4 219 reviews

Facelift Cloud

Hamburg, Hamburg, Germany

Facelift is a multiple certified software solution with all components for professional social media marketing on enterprise…

4.3 23 reviews

Node is a private platform that allows brands to have their products sampled and promoted by hundreds of verified…

4.3 3 reviews

Orlo Social Marketing

Birmingham, England, United Kingdom

At orlo, we're all about one thing: creating stronger and more resilient communities. But how do we do this? By building trust…

4.3 27 reviews

Talkwalker

Knoxville, Tennessee, United States

We help manufacturers and brands with actionable insights across amazon and their entire e-commerce marketplace presence. Get…

4.3 128 reviews

TRIBE Software

Moorabbin, Victoria, Australia

Tribe delivers creator marketing solutions by connecting brands with creators who are ready to become their community. Powered by…

4.3 35 reviews

Upfluence

New York, New York, United States

Influencer marketing platform for ecommerce & social commerce, helping brands & agencies generate online sales through creators…

4.3 113 reviews

Qoruz

Bengaluru, India

Qoruz is an enterprise-grade creator collaboration platform. Qoruz makes it easy for brands to collaborate with the right…

4.2 10 reviews

Scrunch

Brisbane

For marketers who want to grow their reach, revenue & careers. The scrunch ultimate marketing membership & 10+yrs digital agency.

3.5 11 reviews

These are the tools that do the daily mechanics of running a brand on social media. That means scheduling and publishing posts across Instagram, X, Facebook, LinkedIn and TikTok from one calendar instead of five separate logins, pulling engagement and follower data into dashboards so someone can report on what's actually working, tracking every mention of a brand or competitor across the web so a support or PR team can respond before a complaint spreads, and finding, vetting, paying and reporting on influencers so that relationship doesn't live in a spreadsheet and a pile of DMs. Hire one of these and the change is concrete: fewer manual logins, a single approval workflow before anything goes live, and numbers you can put in front of a CMO instead of a screenshot of likes.

People start looking for this when the current setup has quietly stopped working. A marketing team is posting to each channel by hand and missing things, or several people are posting with no shared calendar and no idea what's already gone out. Mentions and complaints are being found by accident, days late, usually by a customer telling someone directly. Influencer spend is happening but nobody can say which creators actually drove sales, because the tracking is a mix of promo codes and trust. And when leadership asks for a report on social performance, it takes two days of copying numbers out of five different apps to produce one.

The providers here split roughly along the job they do: publishing and scheduling, analytics and reporting, listening and monitoring, or influencer campaign management, and some try to cover more than one. The real differences show up in the detail. Analytics tools vary in whether they pull data through official platform APIs, which is accurate but limits historical depth and what can be measured, or through other methods that go deeper but are less reliable. Monitoring tools differ in how wide their source coverage is — social only, or also news, forums and review sites — and how good the sentiment analysis is outside English. Influencer platforms differ in whether they're a marketplace of vetted creators you can hire into, or software layered on relationships you already manage yourself, and how seriously they check for fake followers. When comparing options, weigh channel coverage against your actual channel mix, check whether approval workflows match how your team signs off content, and look at whether pricing scales by seats, by posts, or by the size of your audience, since that decides what it costs you a year from now, not just this month.

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