Category

Social Media Marketing Software

Software for scheduling posts, tracking mentions, measuring performance and running influencer campaigns across social channels, for marketing teams who need to show what their social activity is worth.

30 businesses

GRIN

Sacramento, California, United States

Build and scale a world-class creator program with grin. Thousands of industry pioneers-like skims, rhode, and gopro-use our…

4.7 311 reviews

Linqia

San Francisco, California, United States

Founded in 2012, linqia is the leading independent influencer marketing agency in the us. While some influencer companies offer…

4.7 19 reviews

HypeAuditor

Indianapolis, Indiana, United States

Hypeauditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes…

4.6 86 reviews

Later

Boston, Massachusetts, United States

Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…

4.6 284 reviews

Lumanu

New York, New York, United States

Lumanu powers seamless, tax-compliant payments across 180+ countries. Faster execution, better visibility, and no back-office…

4.6 18 reviews

NeoReach

San Francisco, California, United States

Neoreach’s mission is to empower creators by transforming their influence into sustainable income streams. We are committed to…

4.6 8 reviews

Planable

Lewes, Delaware, United States

A social media management tool built for fast-moving marketing teams. It’s the spot where you can create, plan, review, approve…

4.6 497 reviews

CreatorIQ

Culver City, California, United States

Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…

4.5 242 reviews

Fanbooster

Bellevue, Washington, United States

Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…

4.5 820 reviews

Sendible

Bellevue, Washington, United States

Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…

4.5 820 reviews

SocialPilot

Lewes, Delaware, United States

Founded in 2014 by jimit bagadiya and tejas mehta, socialpilot helps marketing agencies, brands, and businesses of all sizes…

4.5 458 reviews

Social Syndication Hub

Menlo Park, California, United States

Founded in 2004, simplefeed connects leading companies with their customers and prospects using content syndication. The…

4.5 2 reviews

vidiq

San Francisco, California, United States

Vidiq combines heart-led creator coaching with leading technology to unlock your true potential on YouTube. We provide an…

4.5 27 reviews Freemium

Naytev

San Francisco, California, United States

Naytev is a social media management platform that optimizes the packaging and distribution of your content. While social networks…

4.4 23 reviews

Oktopost

San Francisco, California, United States

Ez texting - the effortless way to start text marketing. Since 2004, ez texting has provided 230,000+ growing businesses and…

4.4 138 reviews

Popular Pays

Chicago, Illinois, United States

Popular pays is an all-in-one influencer marketing and visual content creation platform for brands of all sizes. Designed to make…

4.4 219 reviews

Carro

Irvine, California, United States

Vyrl is a community of creators and tastemakers collaborating with brands to share products & experiences that they love.

4.3 6 reviews

Recur Post

Winder, Georgia, United States

Recurpost is a powerful social media management tool that simplifies scheduling, automates posting, and maximizes engagement…

4.3 20 reviews

Talkwalker

Knoxville, Tennessee, United States

We help manufacturers and brands with actionable insights across amazon and their entire e-commerce marketplace presence. Get…

4.3 128 reviews

Traackr

San Francisco, California, United States

Traackr is the creator marketing intelligence platform for the world’s leading brands. Built for global enterprise complexity…

4.3 122 reviews Quote-based

Upfluence

New York, New York, United States

Influencer marketing platform for ecommerce & social commerce, helping brands & agencies generate online sales through creators…

4.3 113 reviews

MeetEdgar

Edina, Missouri, United States

Edgar schedules your social media so you don't have to. Save time planning, creating & publishing your social media content all…

4.2 52 reviews

Ayrshare API

New York, New York, United States

Ayrshare's APIs provide the core infrastructure for social media posting, management, and analytics. The ayrshare API takes care…

3.3 3 reviews
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These are the tools that do the daily mechanics of running a brand on social media. That means scheduling and publishing posts across Instagram, X, Facebook, LinkedIn and TikTok from one calendar instead of five separate logins, pulling engagement and follower data into dashboards so someone can report on what's actually working, tracking every mention of a brand or competitor across the web so a support or PR team can respond before a complaint spreads, and finding, vetting, paying and reporting on influencers so that relationship doesn't live in a spreadsheet and a pile of DMs. Hire one of these and the change is concrete: fewer manual logins, a single approval workflow before anything goes live, and numbers you can put in front of a CMO instead of a screenshot of likes.

People start looking for this when the current setup has quietly stopped working. A marketing team is posting to each channel by hand and missing things, or several people are posting with no shared calendar and no idea what's already gone out. Mentions and complaints are being found by accident, days late, usually by a customer telling someone directly. Influencer spend is happening but nobody can say which creators actually drove sales, because the tracking is a mix of promo codes and trust. And when leadership asks for a report on social performance, it takes two days of copying numbers out of five different apps to produce one.

The providers here split roughly along the job they do: publishing and scheduling, analytics and reporting, listening and monitoring, or influencer campaign management, and some try to cover more than one. The real differences show up in the detail. Analytics tools vary in whether they pull data through official platform APIs, which is accurate but limits historical depth and what can be measured, or through other methods that go deeper but are less reliable. Monitoring tools differ in how wide their source coverage is — social only, or also news, forums and review sites — and how good the sentiment analysis is outside English. Influencer platforms differ in whether they're a marketplace of vetted creators you can hire into, or software layered on relationships you already manage yourself, and how seriously they check for fake followers. When comparing options, weigh channel coverage against your actual channel mix, check whether approval workflows match how your team signs off content, and look at whether pricing scales by seats, by posts, or by the size of your audience, since that decides what it costs you a year from now, not just this month.

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