Vocso is an iso 27001 certified software development company specializing in innovative solutions in software development…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
85 businesses
Carousel is powerful digital signage software for screens of all sizes, designed to keep your audience informed and safe. Deliver…
Businesses look to service objects when they want to be sure every contact record in every database is as genuine, accurate, and…
Intuiface is the only no-code platform dedicated to the delivery of interactive digital experiences for digital signage and…
Perenso is a leading B2B sales execution platform that helps businesses sell better - anything, anytime, anywhere. Perenso’s…
Connectedsign specializes in corporate communications and displaying essential workforce data and other information in real-time…
For over 20 years we have been acing e-learning solutions by using cutting-edge technology to move the needles on your business…
Our unified platform fuels retail and hospitality ambitions with the technology and insights needed to simplify operations, scale…
Your trusted source for lead gen & call tracking solutions Since 1990, 800response has been offering 1-800 numbers, vanity…
Surefire local provides business intelligence marketing software for small businesses helping them attract customers, grow…
Connect more with analytics-powered communications. Dial800 offers responsive business solutions including on-demand data…
At indeemo, we believe that the best way to understand your customers is to connect with them privately, in their everyday lives…
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
Yapsody India pvt ltd. Was founded in January 2012 and since has been serving 3200+ presenters and 14,000+ events from around 55…
Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…
Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.
Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…
Piwik pro develops a privacy-first platform, providing an advanced suite of modules centered around analytics. The company also…
Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…
At conductor, we’re on a mission to help companies realize the full potential of their AI search presence and translate their…
Since 2006, stacks technology powers libraries of all types including Microsoft, California institute of technology (caltech) and…
Liana technologies is an international company specialized in digital marketing and communication software. Our clients are…
Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email…
Showing 24 of 85 — 61 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.