We make the complex simple. Deal room is your simple all-in-one event management platform for in-person, virtual and hybrid…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
105 businesses
Don't just market, dominate your market. Direction was founded by entrepreneurs, for entrepreneurs, so we know that running a…
Intuiface is the only no-code platform dedicated to the delivery of interactive digital experiences for digital signage and…
Inflead is at the forefront of influencer marketing intelligence, offering unparalleled precision and analytical efficacy. We…
Perenso is a leading B2B sales execution platform that helps businesses sell better - anything, anytime, anywhere. Perenso’s…
Shocklogic understands the needs of the meetings industry like no other technology company. Founded in 1997, we’ve had our finger…
Piggy is your market leader for custom loyalty software. We roll out on-brand, specialized loyalty programs that are built around…
Birdeye is the #1 agentic marketing platform for multi-location brands, purpose-built for multi-location brands. Over 200,000…
Connectedsign specializes in corporate communications and displaying essential workforce data and other information in real-time…
Eventcombo is an enterprise event management platform for corporate event and marketing teams managing complex, multi-event…
Folloze is the AI-powered personalization platform that helps b6b marketing and sales teams create dynamic, relevant buyer…
Kimoby has revolutionized the auto dealership industry with its dealership engagement system (des). Tailored for north American…
For over 20 years we have been acing e-learning solutions by using cutting-edge technology to move the needles on your business…
Messagedesk helps operational teams simplify communication. Connect every phone line and teammate in one shared inbox-so…
Novisign digital signage is an award winning cloud-based software CMS that enables users to create, manage and broadcast rich…
Pinmeto is a SaaS platform that connects multi-location brands with the biggest search, map, and social media platforms, letting…
Your trusted source for lead gen & call tracking solutions Since 1990, 800response has been offering 1-800 numbers, vanity…
Surefire local provides business intelligence marketing software for small businesses helping them attract customers, grow…
Tremendous is the global platform built for businesses to send thousands of payouts to anyone, anywhere, for free. Recipients can…
Zuddl is an events platform built for B2B marketing teams. From webinars and field activations to global conferences, zuddl helps…
Connect more with analytics-powered communications. Dial800 offers responsive business solutions including on-demand data…
Content stadium is an all-in-one platform for branded content creation. With our flexible offering, cost-effective solutions and…
Everlytic is a marketing messaging and automation platform that helps your business communicate better, smarter, and faster over…
Webex events (formerly socio), is an end-to-end event management software platform that helps webex suite enterprise customers…
Showing 24 of 105 — 81 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.