Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

105 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Deal Room Events

Espoo, Uusimaa, Finland

We make the complex simple. Deal room is your simple all-in-one event management platform for in-person, virtual and hybrid…

5.0 4 reviews

Direction Local

Austin, Texas, United States

Don't just market, dominate your market. Direction was founded by entrepreneurs, for entrepreneurs, so we know that running a…

5.0 3 reviews

Intuiface

Labège, Occitanie, France

Intuiface is the only no-code platform dedicated to the delivery of interactive digital experiences for digital signage and…

5.0 3 reviews

Kolsquare

Milan

Inflead is at the forefront of influencer marketing intelligence, offering unparalleled precision and analytical efficacy. We…

5.0 1 reviews

Perenso Trade Show

Denver, Colorado, United States

Perenso is a leading B2B sales execution platform that helps businesses sell better - anything, anytime, anywhere. Perenso’s…

5.0

Shocklogic

London, England, United Kingdom

Shocklogic understands the needs of the meetings industry like no other technology company. Founded in 1997, we’ve had our finger…

5.0 3 reviews

Piggy

Maarssen, Lithuania

Piggy is your market leader for custom loyalty software. We roll out on-brand, specialized loyalty programs that are built around…

4.9 5 reviews

Birdeye

Palo Alto, California, United States

Birdeye is the #1 agentic marketing platform for multi-location brands, purpose-built for multi-location brands. Over 200,000…

4.8 1644 reviews

ConnectedSign Digital Signage Platform

Lancaster, Pennsylvania, United States

Connectedsign specializes in corporate communications and displaying essential workforce data and other information in real-time…

4.8 12 reviews

Eventcombo

Jersey City

Eventcombo is an enterprise event management platform for corporate event and marketing teams managing complex, multi-event…

4.8 41 reviews

Folloze

San Mateo, California, United States

Folloze is the AI-powered personalization platform that helps b6b marketing and sales teams create dynamic, relevant buyer…

4.8 41 reviews

Kimoby

Québec, Quebec, Canada

Kimoby has revolutionized the auto dealership industry with its dealership engagement system (des). Tailored for north American…

4.8 69 reviews

Loyalty CRM

Noida, India

For over 20 years we have been acing e-learning solutions by using cutting-edge technology to move the needles on your business…

4.8 2 reviews

MessageDesk

Reno, Nevada, United States

Messagedesk helps operational teams simplify communication. Connect every phone line and teammate in one shared inbox-so…

4.8 18 reviews

NoviSign Digital Signage

Kfar Saba, Israel

Novisign digital signage is an award winning cloud-based software CMS that enables users to create, manage and broadcast rich…

4.8 4 reviews

PinMeTo

Malmö, Skåne, Sweden

Pinmeto is a SaaS platform that connects multi-location brands with the biggest search, map, and social media platforms, letting…

4.8 14 reviews

Real-time Call Tracking

South Burlington, Vermont, United States

Your trusted source for lead gen & call tracking solutions Since 1990, 800response has been offering 1-800 numbers, vanity…

4.8

Surefire Local

Austin, Texas, United States

Surefire local provides business intelligence marketing software for small businesses helping them attract customers, grow…

4.8 51 reviews

Tremendous

New York

Tremendous is the global platform built for businesses to send thousands of payouts to anyone, anywhere, for free. Recipients can…

4.8 354 reviews

Zuddl

San Francisco, California, United States

Zuddl is an events platform built for B2B marketing teams. From webinars and field activations to global conferences, zuddl helps…

4.8 149 reviews

CallView 360

Mahwah, New Jersey, United States

Connect more with analytics-powered communications. Dial800 offers responsive business solutions including on-demand data…

4.7 6 reviews

Content Stadium

Amsterdam, Netherlands

Content stadium is an all-in-one platform for branded content creation. With our flexible offering, cost-effective solutions and…

4.7 26 reviews

Everlytic

Waverley, Gauteng, South Africa

Everlytic is a marketing messaging and automation platform that helps your business communicate better, smarter, and faster over…

4.7 51 reviews

Webex Events (formerly Socio)

San Jose, California, United States

Webex events (formerly socio), is an end-to-end event management software platform that helps webex suite enterprise customers…

4.7 343 reviews
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Showing 24 of 105 — 81 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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