Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

312 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Coreprint

Cheltenham, England, United Kingdom

As the global leader in the provision of web-based solutions to the print, marketing, and creative sectors, our intuitive…

5.0 1 reviews

Deal Room Events

Espoo, Uusimaa, Finland

We make the complex simple. Deal room is your simple all-in-one event management platform for in-person, virtual and hybrid…

5.0 4 reviews

Direction Local

Austin, Texas, United States

Don't just market, dominate your market. Direction was founded by entrepreneurs, for entrepreneurs, so we know that running a…

5.0 3 reviews

EasySignup

Norresundby, North Denmark, Denmark

Easysignup is an online signup system that makes managing an event simple and easy, whether it is an event for your customers, a…

5.0 1 reviews

Eltropy

Santa Clara, California, United States

Eltropy empowers 700+ credit unions and community banks with cutting-edge solutions that ensure their communities have access to…

5.0 1 reviews

Eventdex

Morganville, New Jersey, United States

Eventdex, a nextech3d.AI company, is upgrading the landscape of event technology through innovation, intelligence, and…

5.0 1 reviews

EventTitans

Cumming, Georgia, United States

Eventtitans is an all-in-one event management and engagement platform to host either a virtual, in-person, or hybrid event. You…

5.0 2 reviews

Exactag

Düsseldorf, North Rhine-Westphalia, Germany

We build measurement cmos and cfos can rely on. There is a difference between knowing your numbers and trusting them, between…

5.0 1 reviews

Ex Ordo

Galway, Ireland

At ex ordo, we understand that scholarly events have specific needs. And we believe that these needs are underserved, with event…

5.0 2 reviews

Frizbit

Barcelona, Catalonia, Spain

Frizbit is a marketing tool that helps digital marketeers increase web traffic and revenue by combining web push notification (or…

5.0 14 reviews

Intuiface

Labège, Occitanie, France

Intuiface is the only no-code platform dedicated to the delivery of interactive digital experiences for digital signage and…

5.0 3 reviews

Kolsquare

Milan

Inflead is at the forefront of influencer marketing intelligence, offering unparalleled precision and analytical efficacy. We…

5.0 1 reviews

LeadByte

Chester, England, United Kingdom

Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.

5.0 9 reviews Subscription

LocalClarity

Chicago, Illinois, United States

Localclarity is a SaaS platform built for enterprise brands that need to manage and improve their presence across Google, apple…

5.0 4 reviews

Mandoe Media

Sydney, New South Wales, Australia

Mandoe specialises in the development and implementation of customised digital advertising and marketing solutions. Focusing on a…

5.0 1 reviews

News Monitors for Data Mining

Stockholm, Stockholm, Sweden

News monitors ab sweden is a leading provider of linguistic and cultural intelligence solutions. Our expert team uses the latest…

5.0 1 reviews

NowSignage

Cheadle Hulme, England, United Kingdom

Nowsignage is a UK based multi-award winning digital signage platform, that delivers innovative and accessible digital signage…

5.0 2 reviews Subscription

Omnivex

Concord, Ontario, Canada

Omnivex software makes managing your digital signage network easy. Easily collect, distribute, and present targeted real-time…

5.0 1 reviews

Pangea.ai

Bagnes, Canton Du Valais, Switzerland

Pangea.AI is the first marketplace for vetted development agencies and fractional leaders-connecting top agencies and experienced…

5.0 1 reviews

Perenso Trade Show

Denver, Colorado, United States

Perenso is a leading B2B sales execution platform that helps businesses sell better - anything, anytime, anywhere. Perenso’s…

5.0

PlusThis

Chandler, Arizona, United States

Plusthis is the leader in add-ons and strategies for small business marketing automation systems like infusionsoft, drip, and…

5.0 7 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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