We make the complex simple. Deal room is your simple all-in-one event management platform for in-person, virtual and hybrid…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
92 businesses
Inflead is at the forefront of influencer marketing intelligence, offering unparalleled precision and analytical efficacy. We…
Customerlabs helps performance marketers transform the way they run ecommerce and lead generation campaigns through signal…
Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…
Eventcombo is an enterprise event management platform for corporate event and marketing teams managing complex, multi-event…
Messagedesk helps operational teams simplify communication. Connect every phone line and teammate in one shared inbox-so…
Ometria is the first and only customer data experience platform (cdxp) built for retail brands. We're proud to help brands create…
Pinmeto is a SaaS platform that connects multi-location brands with the biggest search, map, and social media platforms, letting…
One platform. Endless possibilities. Purpose-built to help you find new and better ways of communicating with your audience…
Zuddl is an events platform built for B2B marketing teams. From webinars and field activations to global conferences, zuddl helps…
Hello, we’re air360! The AI-powered digital experience analytics platform that helps busy teams monitor and optimize their…
B2match is an all-in-one event management platform that covers the entire event workflow, specializing in seamless and…
The beefree sdk is the #1 embeddable drag-and-drop editor for emails, landing pages, and popups. We make it easy for product…
*hubilo is now virtualpro by brandlive*
Meetinghand is an online registration & abstract management software suitable for in-person, virtual & hybrid events, with an…
Your AI agent for creating anything customer facing. Create executive business cases, deal follow-ups, landing pages, ABM…
Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…
Founded in 2003, smartertools inc. Is an information technology management software company that builds applications to help…
Stripo is an online drag-n-drop and html email platform. We help you build high-quality emails of any complexity, including ones…
At trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+…
Webex events (formerly socio), is an end-to-end event management software platform that helps webex suite enterprise customers…
The pioneer content SEO toolset that simplifies your content lifecycle from creation to conversion, explicitly tailored for any…
Convertcart helps online businesses deliver outstanding experiences to customers throughout their journey-build lasting relations…
Factors is a demand generation platform that uses AI agents to help you combine diverse intent signals, segment accounts, and…
Showing 24 of 92 — 68 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.