Arrivalist is the leading location intelligence platform in the travel industry. We use mobile location datasets to provide…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
540 businesses
Windsor.AI no-code data connectors help marketers, agencies, and data teams connect all their data and turn it into clear…
Audience republic is a marketing platform for events. We work with 500+ venues, promoters, festivals, which feature names like…
Vocso is an iso 27001 certified software development company specializing in innovative solutions in software development…
Brandbastion helps fast-growing brands and enterprises manage and maximize their social media engagement. We provide advanced…
Contest factory is a full service digital marketing agency specializing in contests, instant win games and sweepstakes campaigns…
As the global leader in the provision of web-based solutions to the print, marketing, and creative sectors, our intuitive…
We make the complex simple. Deal room is your simple all-in-one event management platform for in-person, virtual and hybrid…
Don't just market, dominate your market. Direction was founded by entrepreneurs, for entrepreneurs, so we know that running a…
Eltropy empowers 700+ credit unions and community banks with cutting-edge solutions that ensure their communities have access to…
Eventtitans is an all-in-one event management and engagement platform to host either a virtual, in-person, or hybrid event. You…
We build measurement cmos and cfos can rely on. There is a difference between knowing your numbers and trusting them, between…
Folderly is an all-in-one email deliverability platform to supercharge your email performance. Deep email deliverability fixes…
Frizbit is a marketing tool that helps digital marketeers increase web traffic and revenue by combining web push notification (or…
Getsocial is a cloud-based mobile acquisition and engagement platform that empowers any mobile app developer with tools to…
Intuiface is the only no-code platform dedicated to the delivery of interactive digital experiences for digital signage and…
For over 15 years, itracmarketer has been developing innovative online marketing solutions for a diverse range of businesses. The…
Inflead is at the forefront of influencer marketing intelligence, offering unparalleled precision and analytical efficacy. We…
Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.
Lifesight is the leader in unified marketing measurement and the single source of truth for marketing impact. We help brands…
Nextech3d.AI (otcqx: nexcf) (cse: ntar) (fse: ep2) is a diversified augmented reality, AI technology company that leverages…
Momencio revolutionizes the way professionals manage and execute events. It’s a powerful tool designed to empower you with…
Pebblepost is a commerce marketing platform that turns collaborative first-party data from hundreds of leading brands into…
Exults’ focus is on delivering both leads and sales to strengthen your business’ core. In order for us to accomplish this goal…
Showing 24 of 540 — 516 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.