Don't just market, dominate your market. Direction was founded by entrepreneurs, for entrepreneurs, so we know that running a…
5.0
3 reviews
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
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Eventdex, a nextech3d.AI company, is upgrading the landscape of event technology through innovation, intelligence, and…
5.0
1 reviews
Versium is a data technology company that operates a powerful b2b2c identity graph which fuels marketing tools and services…
4.9
7 reviews
Advisorstream is the highest-rated marketing platform to help financial advisors drive growth through highly personalized…
4.8
24 reviews
Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…
4.6
194 reviews
Metadata is an AI-driven B2B digital advertising platform. You run the media strategy. AI runs the ads. By consolidating campaign…
4.6
242 reviews
Turn brand moments into business outcomes. Every email, every handshake, every follow-up shapes how people see your brand…
4.6
106 reviews
Salespanel is a first-party intent data analytics and customer journey tracking software. In the current landscape of customer…
4.6
11 reviews
Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email…
4.5
37 reviews
Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…
4.5
425 reviews
Viralsweep is a premium viral marketing platform that can help supercharge our business growth. With our suite of apps, you can…
4.5
25 reviews
Wingmate turns sales and service into a team sport. We’re a pipeline management platform that bridges the gap between operations…
4.5
2 reviews
Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…
4.4
10 reviews
Identify your B2B website visitors with leadinfo. Simple and in real-time.
4.4
354 reviews
Tripleseat is the leading event management software for venues, built for hospitality by hospitality. Trusted by over 20,000…
4.4
275 reviews
Part of positive’s digital marketing ecosystem, positive user is a full-stack marketing automation platform that helps businesses…
4.4
38 reviews
Dealfront announced it will unify under the leadfeeder brand, repositioning the company as a lead generation platform built…
4.3
673 reviews
Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…
4.3
668 reviews
We deliver enterprise-grade direct mail automation with automated workflows and deep integration & analytics--all in a…
4.3
5 reviews
Swag pro (formerly printfection) is a swag management platform that simplifies the buying, managing, and distribution of swag and…
4.3
289 reviews
Sarv.com: revolutionising customer experience We believe communication is the backbone of every successful business. We empower…
4.3
2 reviews
Dux-soup is the leading marketing automation tool used by sales professionals, teams and agencies to generate leads on LinkedIn…
4.2
56 reviews
Enabling B2B marketers 🚀 connect data across demand channels 🚀 govern data + ensure integrity 🚀 analyze impact + inform next…
4.2
70 reviews
Optinmonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin…
4.2
70 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.