Don't just market, dominate your market. Direction was founded by entrepreneurs, for entrepreneurs, so we know that running a…
5.0
3 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Eventdex, a nextech3d.AI company, is upgrading the landscape of event technology through innovation, intelligence, and…
5.0
1 reviews
Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.
5.0
9 reviews
Subscription
Versium is a data technology company that operates a powerful b2b2c identity graph which fuels marketing tools and services…
4.9
7 reviews
Advisorstream is the highest-rated marketing platform to help financial advisors drive growth through highly personalized…
4.8
24 reviews
Hushly’s is a buyer experience and conversion platform for B2B marketers. Hushly is the only B2B marketing platform in the market…
4.8
60 reviews
Leadoo marketing technologies was founded with a mission to make websites convert more effectively. Most companies are able to…
4.7
13 reviews
Subscription
Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…
4.6
194 reviews
Metadata is an AI-driven B2B digital advertising platform. You run the media strategy. AI runs the ads. By consolidating campaign…
4.6
242 reviews
Netline is the #1 programmatic B2B lead generation platform, empowering marketers to engage in-market buyers with targeted…
4.6
122 reviews
Turn brand moments into business outcomes. Every email, every handshake, every follow-up shapes how people see your brand…
4.6
106 reviews
Referrizer provides an all-in-one communication platform that helps business owners get new customers, increase repeat purchases…
4.6
68 reviews
Salespanel is a first-party intent data analytics and customer journey tracking software. In the current landscape of customer…
4.6
11 reviews
Since 1999, ientry has been an industry leader in online publishing and a leading B2B advertising resource. By maintaining…
4.5
2 reviews
Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email…
4.5
37 reviews
Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…
4.5
425 reviews
Viralsweep is a premium viral marketing platform that can help supercharge our business growth. With our suite of apps, you can…
4.5
25 reviews
Wingmate turns sales and service into a team sport. We’re a pipeline management platform that bridges the gap between operations…
4.5
2 reviews
Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…
4.4
10 reviews
Identify your B2B website visitors with leadinfo. Simple and in real-time.
4.4
354 reviews
Tripleseat is the leading event management software for venues, built for hospitality by hospitality. Trusted by over 20,000…
4.4
275 reviews
Part of positive’s digital marketing ecosystem, positive user is a full-stack marketing automation platform that helps businesses…
4.4
38 reviews
Dealfront announced it will unify under the leadfeeder brand, repositioning the company as a lead generation platform built…
4.3
673 reviews
Freemium
Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…
4.3
668 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.