Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

76 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Audience Republic

Los Angeles, California, United States

Audience republic is a marketing platform for events. We work with 500+ venues, promoters, festivals, which feature names like…

5.0 1 reviews

itracMarketer

Toronto, Ontario, Canada

For over 15 years, itracmarketer has been developing innovative online marketing solutions for a diverse range of businesses. The…

5.0 1 reviews

ProFundCom

London, England, United Kingdom

Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…

5.0 1 reviews

AiTrillion

Claymont, Delaware, United States

Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…

4.9 65 reviews

Poptin

Tel Aviv, Israel

Poptin - improve your website's conversion rate. Engage & convert more visitors into customers! Get more subscribers, leads and…

4.8 43 reviews

Rejoiner

Newport, Rhode Island, United States

Most businesses don’t have the time or resources to optimize their email marketing. That means you leave money on the table-by…

4.8 26 reviews

BEE

San Francisco, California, United States

The beefree sdk is the #1 embeddable drag-and-drop editor for emails, landing pages, and popups. We make it easy for product…

4.7 162 reviews

Encharge

Sofia City, Bulgaria

Marketing automation platform used by 4,000 businesses.

4.7 308 reviews

Everlytic

Waverley, Gauteng, South Africa

Everlytic is a marketing messaging and automation platform that helps your business communicate better, smarter, and faster over…

4.7 51 reviews

Magnews

Parigi, Italy

Magnews is the italian email marketing and marketing automation platform that helps brands simplify complexity turning data…

4.7 14 reviews

Sendlane

San Diego, California, United States

Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…

4.7 54 reviews

Stripo.email

Newark, Delaware, United States

Stripo is an online drag-n-drop and html email platform. We help you build high-quality emails of any complexity, including ones…

4.7 97 reviews

ActiveCampaign for Marketing

Chicago, Illinois, United States

Activecampaign is the AI-first autonomous marketing platform built to transform how marketers, agencies, and entrepreneurs work…

4.6 9736 reviews

Batch

Paris, Île-De-France, France

Batch is a modern customer engagement platform built for CRM teams seeking greater efficiency, agility, and autonomy in…

4.6 8 reviews

Cordial

San Diego, California, United States

Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.

4.6 44 reviews

ExpertSender

Gdańsk, Pomerania, Poland

We’re an it company. Our software helps ecommerce around the world sell more using marketing automation across email, sms…

4.6 49 reviews

FeedOtter

Manhattan, Kansas, United States

For publishers, editorial teams, and marketers managing multiple newsletters, manual production is a hidden cost that drains time…

4.6 19 reviews

The go-to marketing platform for event promoters. Hive gives you the ability to easily create revenue-generating campaigns built…

4.6 22 reviews

Klaviyo

Boston, Massachusetts, United States

Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…

4.6 909 reviews

Listrak

Lititz, Pennsylvania, United States

Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging…

4.6 184 reviews

Litmus

Cambridge, Massachusetts, United States

At litmus, we know the importance of continuous innovation. By staying in front of industry trends, we are able to provide…

4.6 288 reviews

Octopush

Marseille

Founded in France in 6033, octopush provides an all-in-one messaging platform that enables companies to reach their customers…

4.6 27 reviews

Opensense

San Francisco, California, United States

Turn brand moments into business outcomes. Every email, every handshake, every follow-up shapes how people see your brand…

4.6 106 reviews

Privy

Boston, Massachusetts, United States

Email & sms for online brands that need the tools & coaching to grow sales. 17,000+ ecommerce stores have used privy to generate…

4.6 118 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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