Eltropy empowers 700+ credit unions and community banks with cutting-edge solutions that ensure their communities have access to…
5.0
1 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Wordlift is an AI-driven platform revolutionizing digital content strategy for e-commerce, news, and media. Our semantic…
5.0
2 reviews
Subscription
Clearscope helps brands get discovered on Google, ChatGPT, and whatever's next
4.9
82 reviews
Advisorstream is the highest-rated marketing platform to help financial advisors drive growth through highly personalized…
4.8
24 reviews
Folloze is the AI-powered personalization platform that helps b6b marketing and sales teams create dynamic, relevant buyer…
4.8
41 reviews
Founded in 2012, linqia is the leading independent influencer marketing agency in the us. While some influencer companies offer…
4.7
19 reviews
Magnews is the italian email marketing and marketing automation platform that helps brands simplify complexity turning data…
4.7
14 reviews
Democratizing video. A world where anyone can turn their content into engaging videos at scale. Pictory is online software that…
4.7
46 reviews
The pioneer content SEO toolset that simplifies your content lifecycle from creation to conversion, explicitly tailored for any…
4.7
199 reviews
Create mobile-centric, digital publications with 3d issue's content experience platforms. Whether you: Choose tried-and-trusted…
4.6
16 reviews
Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…
4.6
284 reviews
Netline is the #1 programmatic B2B lead generation platform, empowering marketers to engage in-market buyers with targeted…
4.6
122 reviews
A social media management tool built for fast-moving marketing teams. It’s the spot where you can create, plan, review, approve…
4.6
497 reviews
Storychief centralises the process of editorial teams and social media managers so they can collaborate better, distribute their…
4.6
30 reviews
Trendemon is a web personalization & account-based marketing orchestration solution - A goal-based journey orchestration platform…
4.6
62 reviews
Zapnito is a B2B community & knowledge hub that helps accelerate growth across the customer lifecycle. By streamlining fragmented…
4.6
15 reviews
Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…
4.5
95 reviews
At conductor, we’re on a mission to help companies realize the full potential of their AI search presence and translate their…
4.5
335 reviews
Contently is a content marketing SaaS platform and services company that helps brands tell great stories. Our platform powers the…
4.5
84 reviews
Joomag is a leading content experience platform for creating and distributing high-design, personalized content at scale…
4.5
61 reviews
Lumen5 empowers your global team to create social media content in minutes. We work with enterprise brands, organizations, and…
4.5
63 reviews
Create content that converts with the blog creator by matcha, the first blogging platform purpose-built for e-commerce. Matcha is…
4.5
4 reviews
Seoclarity is the natural search insights and content optimization platform that helps brands connect with customers in the…
4.5
90 reviews
Vidiq combines heart-led creator coaching with leading technology to unlock your true potential on YouTube. We provide an…
4.5
27 reviews
Freemium
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.