Birdeye is the #1 agentic marketing platform for multi-location brands, purpose-built for multi-location brands. Over 200,000…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
38 businesses
Kimoby has revolutionized the auto dealership industry with its dealership engagement system (des). Tailored for north American…
Accelevents is a modern, enterprise-ready event management platform built for organizations that need flexibility, speed, and…
Apptweak is an app store marketing & intelligence platform driven by data science, enabling mobile leaders to optimize their…
Activecampaign is the AI-first autonomous marketing platform built to transform how marketers, agencies, and entrepreneurs work…
Bulksms.com is a leading sms messaging service provider offering two-way sms communications. The bulksms gateway reaches across…
Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone that cares about digital…
Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…
Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…
Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging…
Optimove, the creator of positionless marketing, frees marketing teams from the limitations of fixed roles, giving every marketer…
A few years back, eric (co-founder and CEO) got a frustrated call from his dad. His dad’s tire shop had plenty of happy…
Swapcard is the revenue-first intelligent event management platform for associations, trade show organizations, media companies…
Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…
Ringcentral events is your go-to platform for running personalized, AI-powered events that reflect your brand and foster…
Leadsquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive…
$500m earned by the tens of thousands of teachers, artists, entrepreneurs, organizers, non-profits, brands, and authors building…
Moengage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you…
Usertesting helps organizations create exceptional customer experiences by making it easy to gather fast, human insights at…
Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…
Botify’s AI search solutions give brands the power to be found everywhere - by consumers, bots, and agents alike. Built for…
As brands have become publishers, the digital world has become the most important distribution channel. The brightedge content…
AI that connects online marketing to offline revenue. Connect your marketing spend with the revenue it drives and optimize every…
The only official pendo LinkedIn account. Pendo’s mission is to elevate the world’s experience with software. Pendo’s product…
Showing 24 of 38 — 14 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.