Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

64 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Fintel Connect

Vancouver, British Columbia, Canada

Fintel connect is the leading partner marketing solution exclusively built for the financial industry. We are on a mission to…

4.9 62 reviews

Netpeak software develops tools for SEO specialists and webmasters, that help to solve day-to-day SEO tasks in easy and effective…

4.9 105 reviews Subscription

Phonexa

Glendale, California, United States

Phonexa is an enterprise-grade tracking software for performance and partner marketing. The phonexa suite is the underlying tech…

4.9 65 reviews Subscription

SproutLoud

Sunrise, Florida, United States

Sproutloud, the leading distributed marketing platform, helps brand-to-local teams effectively market and sell through channel…

4.9 115 reviews

AccuRanker

Aarhus Kommune, Central Jutland, Denmark

Accuranker is the fastest and most accurate rank tracker and llm visibility tool for agencies and enterprises. We help SEO teams…

4.8 83 reviews

Surefire Local

Austin, Texas, United States

Surefire local provides business intelligence marketing software for small businesses helping them attract customers, grow…

4.8 51 reviews

Yodeck

San Francisco, California, United States

One platform. Endless possibilities. Purpose-built to help you find new and better ways of communicating with your audience…

4.8 221 reviews

ClickFunnels

Eagle, Idaho, United States

With clickfunnels, you are just a few simple clicks away from a beautifully-designed website marketing funnel. Because we believe…

4.7 376 reviews Freemium

GRIN

Sacramento, California, United States

Build and scale a world-class creator program with grin. Thousands of industry pioneers-like skims, rhode, and gopro-use our…

4.7 311 reviews

Infinity Call Tracking

Reigate, England, United Kingdom

Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…

4.7 73 reviews

neuroflash

Hamburg, Hamburg, Germany

Transform your marketing content with AI Neuroflash is your all-in-one AI platform for creating, personalizing, and optimizing…

4.7 107 reviews Per user

OptiSigns

Houston, Texas, United States

Optisigns is the leading digital signage company in north America, with over 30,500 customers in 121 countries using their…

4.7 1005 reviews

ResponseTap

Manchester, England, United Kingdom

Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…

4.7 73 reviews

Voluum

Krakow, Lesser Poland, Poland

Voluum is a cloud-based ad tracking & management solution integrated with the world’s leading ad networks to collect detailed…

4.7 114 reviews

BrightLocal

Brighton And Hove, England, United Kingdom

Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…

4.6 194 reviews

CallRail Call Tracking

Atlanta, Georgia, United States

Callrail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and…

4.6 1217 reviews

CoverageBook

Eg, France

Over 12,000 agency and in-house public relations professionals across 40 countries trust coveragebook to easily showcase & share…

4.6 171 reviews

eclincher

Sunnyvale, California, United States

Eclincher is an all-in-one AI-powered digital marketing and social media management platform designed to help businesses…

4.6 408 reviews

Exclaimer

Farnborough, England, United Kingdom

Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…

4.6 789 reviews

Influencity

Madrid, Madrid, Spain

The most completed AI-powered influencer marketing platform for worldwide brands and agencies, with a full stack of solutions to…

4.6 133 reviews

Mr. E by EasyLeadz

New Delhi, India

Scaling businesses with quality leads!! Find potential customers instantly. Whether you are a recruiter, marketeer, a startup or…

4.6 558 reviews

Web CEO

Sheridan, Wyoming, United States

Webceo llc, founded in 2000, produces the world-famous webceo SEO platform with 24 tools and white-label functionality. As of…

4.6 83 reviews

ZeroBounce

Santa Barbara, California, United States

Zerobounce is an email validation, deliverability and email finding platform helping 500,000+ businesses reduce bounces and land…

4.6 262 reviews Usage-based

Braze

New York, New York, United States

Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…

4.5 566 reviews
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Showing 24 of 64 — 40 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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