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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
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The only sms revenue platform for ecommerce stores. Helping Shopify brands make sms their #1 revenue channel.
Reach media network | digital signage made simple Empowering thousands of organizations to communicate smarter across 20,000+…
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Hushly’s is a buyer experience and conversion platform for B2B marketers. Hushly is the only B2B marketing platform in the market…
Experience is the message. Relayto engages advanced algorithms to automatically revamp static content into interactive microsites…
One platform. Endless possibilities. Purpose-built to help you find new and better ways of communicating with your audience…
Zuddl is an events platform built for B2B marketing teams. From webinars and field activations to global conferences, zuddl helps…
The beefree sdk is the #1 embeddable drag-and-drop editor for emails, landing pages, and popups. We make it easy for product…
*hubilo is now virtualpro by brandlive*
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
Outpace everyone with the best AI work platform. Monday.com brings people, workflows, and AI agents together on one platform, so…
Newoldstamp is an email signatures marketing platform that turns every employees' email into a powerful marketing tool. We help…
Ongage was founded in 2011 by a team of entrepreneurial professionals passionate about email marketing. Today, it fuels the…
Optisigns is the leading digital signage company in north America, with over 30,500 customers in 121 countries using their…
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…
Stripo is an online drag-n-drop and html email platform. We help you build high-quality emails of any complexity, including ones…
Webex events (formerly socio), is an end-to-end event management software platform that helps webex suite enterprise customers…
The pioneer content SEO toolset that simplifies your content lifecycle from creation to conversion, explicitly tailored for any…
Captiv8 has been integrated into influential. Follow influential for all future updates and announcements!
Eclincher is an all-in-one AI-powered digital marketing and social media management platform designed to help businesses…
Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…
Grade.us is the #1 white-label review management and marketing platform for marketers, consultants, agencies, and SEO…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.